MAR499 Marketing Strategy during Covid-19 Pandemic Essay

December 6, 2022

MAR499 Marketing Strategy during Covid-19 Pandemic Essay

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

MAR499 Marketing Strategy during Covid-19 Pandemic Essay

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I have posted the prompt of the paper, and an example of the assignment. follow the instruction carefully.

Not counting the directions, this should be 2-3 pages.

for the company Pick whatever is good for your writing.

Marketing Strategy during the Covid-19 Pandemic

Take Home Portion of Final Exam for MAR 499 (20%)

Directions: Part 1 is for you to complete. I have written some sample answers to give you an idea of what to do, but I want your own evaluation and opinions. You can pick an email or other communication that you think is interesting – good or bad! It is best to choose something from a company you are familiar with so you can contrast how they have changed their strategy because of the pandemic.

Part 2 is for someone else to complete. Show them the communication you just analyzed. Show only the email or screenshot, not your analysis. You can have someone in your household complete Part 2 or you can text/Facetime/email with a friend or relative. No need to violate social distancing rules!

Once both parts are complete, upload on Blackboard in Assignments. DUE Tuesday, MAY 5th.

Part 1

Choose an email (or series of emails or other communications) that you have received from a company that has communicated with you about doing business during the pandemic. Or take a look at a company website for their communications about the Covid-19 (also referred to as the coronavirus) pandemic.

Do you follow this company via social media? Specify (e.g., Facebook, Instagram, email, etc.)

e.g., I receive emails from Paul Taylor Dance Company.

What is the website for the company? Be sure to provide the link to the website of the company.

e.g., Website: http://www.ptamd.org/

What do they sell and what industry are they in? Describe the products/services that the company sells and provide a screenshot of their recent communication with you.

e.g., Industry: Performing Arts. Paul Taylor is a modern dance company that performs at Lincoln Center and other locations. They also have a dance school in NYC. (you will provide a screenshot of the communication from the company ).

Since the pandemic, how has the business shifted its focus?

e.g., Since live performances and gatherings have been cancelled, PT has been using email, Instagram, and Facebook to communicate with audiences. Film of past performances can be live streamed for free (and available for purchase) and they have free online dance classes.

Here is what they stated in a recent email communication “Get access to dynamic photos, articles, links to free dance classes, perspectives from our dancers, and special videos. We’ve increased our posts during this time. We know we can capture the collaborative spirit of the dance community and inspire each other.”

Are they satisfying different or additional needs? How are they doing this? What is similar or different now?

e.g., PT continues to provide access to the performing arts but in a safer manner (from home). Safety and convenience are the benefits of live streaming.

However, one is missing the collective experience of attending a live performance at Lincoln Center, the beautiful setting, people watching, getting dressed up, going out to dinner/drinks, and all of the other things that might be associated with attending a live performance. Unless one is watching the live stream with family, the social aspect is also missing.

Do you think the organization is doing a good job? Why or why not?

e.g., Yes, I think they are doing a good job of remaining connected to their core audience. Obviously, one cannot go see a live performance at this time so streaming is the next best thing. Unlike some other companies which focus a lot on how this is a difficult time, PT gets right to the point of how they can connect you with the performing arts.

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Do you think this is a market opportunity for the company now or once the pandemic ends? Is there anything you would recommend to the company? Here, you need to think creatively!

e.g., Yes. Some consumers might become bigger fans of streaming video for dance, particularly those who do not live in NYC or other major cities that have performing arts centers. The live streams can also be used to generate interest for new audiences who might not have considered attending a live performance.

This is a low cost/low risk way to see if you like modern dance. Paul Taylor might consider partnering with organizations that promote NYC tourism and make sure there are links to their dance performance videos. Tourists know about Broadway theater, but may not have thought about attending a dance performance at Lincoln Center as one of the things to do when they visit NYC.

What are your personal feelings about this company and their actions during this time? Why? Is this different than how you thought about them before the pandemic? Explain

e.g., Write your personal take on what this company is doing during the pandemic – good job, bad job, makes you feel good about the company, makes you feel manipulated, etc. and why you feel this way. Then compare to how you felt about the company pre-pandemic.

MAR499 Marketing Strategy during Covid-19 Pandemic Essay

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.