Order Number |
636738393092 |
Type of Project |
ESSAY |
Writer Level |
PHD VERIFIED |
Format |
APA |
Academic Sources |
10 |
Page Count |
3-12 PAGES |
ASU, Opportunities, Improvement, Website, Essay
As an administrative assistant to Walmart’s director of marketing, you have just received a request from the company’s webmaster to analyze Walmart’s website from a consumer’s point of view. Visit www.walmart.com (Links to an external site.)Links to an external site. and browse through the site, considering the language, layout, graphics and overall ease of use. “As with other social media, the keys to effective UGC are making it valuable and making it easy.” (Thill and Bovee, p. 195) In particular look for aspects of the site that might be confusing or frustrating – annoyances that could prompt shoppers to abandon their quests and head to a competitor such as Target or Amazon. Summarize your findings in an email message that could be sent to the webmaster. Make sure you mention at least two positive things and two negatives (“opportunities for improvement”) that you notice on the site. Suggest ways that the site can be improved to enhance the customer experience.
Generic Markets Worksheet
This exercise will give you some practice in naming product‑markets and generic markets. It will also require you to be creative and apply your marketing intuition.
Listed below are several generic markets and brand‑name products. Using the 3- and 4-part definitions of generic markets and product‑markets, suggest possible market names in the blanks. Note: There are no “right answers,” but they should be logical and consistent. Generic markets should not include any product‑related terms.
A generic market can have several related product‑markets. And a product is offered to a product‑market that is a part of a larger generic market. Question 1 is answered to help you get started.
Generic market: Security for families in the world
Product‑market: Homeowner’s insurance for financial security for home‑owning families
in the United States.
Product‑market: Guards for physical security for wealthy families in the world
Product‑market: Smoke alarms for mental security for families in the developed countries.
Generic market: Summer educational (learning) opportunities for preteen kids in large cities like Chicago
Product‑market: __________________________________________________________
Product‑market: __________________________________________________________
Product‑market: __________________________________________________________
Product: Sony Handycam digital video camera‑recorder
Product‑market: __________________________________________________________
Generic market: _____________________________________________________
Professional Plagiarism Free Paper in APA/MLA/Harvard/Turabian Format, Instant Delivery, High Quality Submissions, 100% Unique, Turnitin Report Attached
RUBRIC | |||
Excellent Quality
95-100%
|
Introduction
45-41 points The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed. |
Literature Support
91-84 points The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed. |
Methodology
58-53 points With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached. |
Average Score
50-85% |
40-38 points
More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied. |
83-76 points
There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration. |
52-49 points
The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached. |
Poor Quality
0-45% |
37-1 points
The context and/or importance are lacking. There is no search history information supplied. |
75-1 points
There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references. |
48-1 points
There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached. |
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