Why Was Dorito Digital Strategy Successful Discussion?

Why Was Dorito Digital Strategy Successful Discussion?

I need an explanation for this Marketing question to help me study.

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Please answer the following questions:

1. Why was Dorito’s digital strategy successful? Please give examples.
2. How consumers contributed in Dorito’s branding efforts?

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Please respond to the following inquiries:

1. What factors contributed to Dorito’s digital strategy’s success? Please provide specific instances.
2. What role did customers play in Dorito’s branding efforts?

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