Vision and Mission Statements Analysis Project

Vision and Mission Statements Analysis Project

Instructions/Descriptions

Vision and Mission Statements Analysis Project

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250-350 Word Max on my Part of Group Project

This is a Collaborative Learning Community (CLC) assignment.

The instructor will place students into groups.

This assignment asks you to analyze various companies’ organizational vision and mission statements to determine how such statements guide leadership practices within an organization. The vision statement reflects a desired future state worthy of pursuing, while the mission statement is what is done almost daily in order to eventually realize the vision.

Select a vision and mission statement from one company that professes to practice servant leadership and one that practices a standard leadership model. Some well-known companies that practice servant leadership are Southwest Airlines, REI, and Aflac. Conduct additional research to locate others.

Once you have selected two companies, write an analysis (1,000-1,250 words) that addresses the following:

1. Compare the vision and mission statements of the two companies. What are the similarities and differences? How do you think these statements impact the culture of each organization?
2. What servant leadership principles or values are either explicitly or implicitly apparent in the vision and mission statements of the company that professes to be servant-led?
3. Explain how you see the principles or values expressed in the statements manifested in each company’s public reputation, and how they treat their employees in the services they provide, their marketing, etc. Provide a few specific examples to demonstrate your points. ***My Portion only 1,2, and 4 will be completed my classmates
4. Do you think each company is living out the principles or values expressed in their statements? Why or why not? If the more traditionally led company adopted a servant leadership model, what revisions to their vision and mission statements would be warranted? Be sure to comment on your understanding of how such vision and mission statements can or should guide a company’s treatment of its employees and clients.

Include the vision and mission statements of the companies you selected in your analysis.

You are required to locate four articles that support your selected organization’s vision and mission statements. Two of the selected articles must be peer review journal articles. Include information from the articles in your discussion.

I have added the thesis and the answer to number one to help with guidance with question 3

THESIS:     …  Starbucks versus New York Times

The company’s vision and mission are important factors in a company’s performance and competitiveness. The vision describes the future desired image of a company, while the mission explains the social benefit or why the company exists. Mission and vision are therefore to be understood as elements of the company’s philosophy.

They convey what purpose the company is serving and what goal should be achieved in the future. In this analysis we will determine Starbucks and New York Times vision and mission statements as well as determine how such statements guide leadership practices within the specific organizations.   (96 words)

#1: Compare the vision and mission statements of the two companies. What are the similarities and differences? How do you think these statements impact the culture of each organization?

Missions and visions are created in companies in order to be successful in the long term. It inspires not only their own employees, but also the customers and interest groups. The two companies, Starbucks and New York Times, describe the ideal state of the company in the distant future and thus answer the question of what the company wants to achieve in the long term.

Starbucks mission is “To Inspire and Nurture the Human Spirit – One Person, One Cup, and Neighborhood at a Time.” (Starbucks, 2020). New York Times mission “Our mission is simple: We seek the truth and help people understand the world. This mission is rooted in our belief that great journalism has the power to make each reader’s life richer and more fulfilling, and all of society stronger and more just. At The Times, our mission and values guide the work we do every day.” (New York Times Company, n.d.).

Both are extremely successful companies whose mission is to demonstrate the purpose of the company. The commonality of the two companies is that the statements clearly state why employees are going to work and why they are doing their job. This is evident in that both strive to connect the customer with the world, Starbucks by coffee and The Times by news.

The difference lies in the vision, it is clear that Starbucks vision shapes its culture into serving by saying “establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow” (Gregory, 2019).

The words “while we grow” is a concrete and pictorial idea of a team, its “focus on leadership is a motivator that challenges management and other members of the company’s human resources” (Gregory, 2019). The New York Times is known to be a truthful newspaper and it emphasizes “the standards that it enforces in everyone who works with the company” through their simple vision “To bring you the world” (Mission Statement Academy, 2020). (314 words)….not counting the references in ( )!!!

Starbuck versus New York Times

Yes, Robin, each section goes off of the points of the first three sections but also your own research and opinion. It I shard, especially if we have to keep it under 1250 words, but it’s doable, we really do not have to overthink it or write too much. I believe that it will be okay if we are over our word count by a few words.

I’d say each section should be around 250-350 words plus thesis and conclusion and then we are already over the word count. I’ll check with Prof. Saldana about word count and will post it here as soon as I have an answer. Let me know if there is anything else you need help with. Thank you for choosing the last section including the conclusion.

Shanika, you are correct about the vision and mission statements:

Starbucks mission is “To Inspire and Nurture the Human Spirit – One Person, One Cup, and Neighborhood at a Time.”

Starbucks values are “Creating a culture of warmth and belonging, where everyone is welcome. Acting with courage, challenging the status quo and finding new ways to grow our company and each other. Being present, connecting with transparency, dignity and respect. Delivering our very best in all we do, holding ourselves accountable for results. We are performance driven, through the lens of humanity.”

Starbucks vision “Starbucks Coffee’s corporate vision is to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow”

New York Times mission “Our mission is simple: We seek the truth and help people understand the world. This mission is rooted in our belief that great journalism has the power to make each reader’s life richer and more fulfilling, and all of society stronger and more just. At The Times, our mission and values guide the work we do every day.”

New York Times values “Independence Over a hundred years ago, The Times pledged “to give the news impartially, without fear or favor, regardless of party, sect, or interests involved.” That commitment remains true today: We follow the truth, wherever it leads.

Integrity The trust of our readers is essential. We renew that trust every day through the actions and judgment of all our employees — in our journalism, in our workplace and in public.

Curiosity Open-minded inquiry is at the heart of our mission. In all our work, we believe in continually asking questions, seeking out different perspectives and searching for better ways of doing things. Respect We help a global audience understand a vast and diverse world. To do that fully and fairly, we treat our subjects, our readers and each other with empathy and respect.

Collaboration It takes creativity and expertise from people in every part of the company to fulfill our mission. We are at our best when we work together and support each other.

Excellence We aim to set the standard in everything we do. The pursuit of excellence takes different forms, but in every context, we strive to deliver the very best.”

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New York Times vision: “To bring you the world”

References:

https://www.nytco.com/company/mission-and-values/

https://mission-statement.com/new-york-times/

https://www.washingtonpost.com/news/the-fix/wp/2015/10/08/the-9-sentences-that-matter-in-the-new-york-timess-new-mission-statement/

Gregory, L. (02/16/2019). Starbucks Coffee’s Mission Statement & Vision Statement (An Analysis).Retrieved from  http://panmore.com/starbucks-coffee-vision-statement-mission-statement

Needham, M. (2019). The Impact of Two Behavior Characteristics of the Servant Leadership Theory on the Employee Turnover in Fast-Casual Restaurants. International Journal of Management and Human Resources, 1, 66. Retrieved from  https://lopes.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=edsgao&AN=edsgcl.619305754&site=eds-live&scope=site

Starbucks (2020). Our Mission. Retrieved from  https://www.starbucks.com/about-us/company-information/mission-statement

Starbucks (2020). Company Information. Retrieved from  https://www.starbucks.com/about-us/company-information

General Requirements

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

Vision and Mission Statements Analysis Project

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