USPS Vs Fedex Case Study Discussion Question

December 3, 2022

USPS Vs Fedex Case Study Discussion Question

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

USPS Vs Fedex Case Study Discussion Question

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USPS, Fedex, Case, Study, Discussion, Question

I’m working on a marketing discussion question and need an explanation and answer to help me learn.

The U.S. Postal Service is an independent establishment of the executive branch of the government. When it engages in marketing, it is not to earn a profit. Rather, the mission of the USPS is to provide postal services to the United States. In contrast, FedEx is a for-profit company that has become a market leader because of its quick and efficient delivery services.

How do USPS marketing objectives differ from FedEx marketing objectives?

Who is the target market for USPS? How does this differ from the target market of FedEx?

Integrated Market Communications Audit Report

The first stage of the process is to create an abstract. The one-page abstract due Fundamental IMC Planning and Decisions module should identify:

Your name

Firm name

Short description of the firm’s purpose,

Your reasons why you chose to prepare an integrated marketing communications audit for this firm, and

Key issues the firm is currently experiencing

You will have the freedom to select your product; service, or organization, however, two factors should guide this selection. First, you should select a firm that could improve its market position by changing its marketing communication strategy and /or execution.

In other words, market leaders should be avoided because they offer less opportunity for you to demonstrate your talents. Second, it is very important that you have access to the background information necessary for developing a strong brief. Background materials should be sought from your client, or in some instances, recent cases and websites can be useful in providing company specific or industry information.

Professional Plagiarism Free Paper in APA/MLA/Harvard/Turabian Format, Instant Delivery, High Quality Submissions, 100% Unique, Turnitin Report Attached

USPS Vs Fedex Case Study Discussion Question

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.