United Savings Bank Term Paper

United Savings Bank Term Paper

Instructions/Descriptions

United Savings Bank Term Paper

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Sources: 3

Subject: Other

Topic: United Savings Bank

Paper details:

Case Study Part I: Scenario United Savings Bank (USB) is a large bank with branches spanning the United States. They are already collecting information on their customers in the following systems.

Core Banking System Online Banking Lending System (Auto/Personal Loans) Credit Card System Mortgage Lending System Insurance Policy System Financial Investment System

They are interested in understanding how they can leverage this data, in addition to data gathered from other potential sources, to provide a competitive advantage in their market. You have been asked to present to the board a discussion on how big data can provide USB with a strategic advantage.

The following is the necessary information to complete this lab assignment. Deliverables The deliverable for this lab is a Microsoft Word document, including Parts 1 and 2 from the case study, which can be accessed via the 1.1.1: Business Analytics Readings and Resources link. Required Software This lab will use the following Lab Resources. Virtual Lab Citrix (MS Word 2016 or 2019).

If you have MS Word on your personal computer, it will work for this lab. Use a personal copy of the software or access the Lab Resources located in the Course Resources page.

The following is the necessary information to complete this lab assignment. Step 1: Lab Preparation Resources for this lab are located in the 1.1.1: Business Analytics Readings and Resources link. There are three videos and one Word document that mirrors the steps for this lab.

United Savings Bank Term Paper

Step 2: Complete Environmental Analysis Part 1: Environmental Analysis The banking industry is impacted by changes in its external environment from political, economic, social, technological, environmental, and legal factors.

These may not be controlled directly by the companies in the industry, but the companies nevertheless might be forced to alter their models, pricing, revenue, and cost structures, and so forth in response to changing conditions.

Knowledge of external environmental trends can help predict opportunities and risks for banking products. Identify some of the questions you might have about the overall industry trends (political, economic, social, technological, environmental, legal, or others).

You might include questions such as, “What affects demand for new car loans?” or, “Who is likely to seek a mortgage in the next 5 years?” or “How can we protect ourselves from fraud?” for instance.

Identify at least one question for each of the environmental factors (political, economic, social, technological, environmental, and legal). Step 3: Discussion Existing Data and Data Gaps Part 2: Existing Data and Data Gaps Envision a hypothetical customer who uses the different products identified above (banking, auto loans, credit cards, mortgage, insurance, and investment products).

Identify what information each of the data collection systems shown above might contain on the customer. Identify any additional information you might want on individual customers that could help you answer the questions you identified in Part 1. Step 4:

Summarize Your Findings Create a one-page write-up explaining what information you likely have, what data you might need, and how this data might be used to generate a competitive advantage.

Step 5: Complete and Submit Work Save and click the Submit Assignment button located at the top of your page to submit your MS Word file. **If something else is needed please email me and let me know! Thank you

United Savings Bank Term Paper

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