Unique Brand Position Case Study Discussion

December 3, 2022

Unique Brand Position Case Study Discussion

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Unique Brand Position Case Study Discussion

[Order Now]

Unique, Brand, Position, Case, Study, Discussion

You are a small business person who plans to open a premium coffee shop, much like Starbucks. Your value proposition is premium blend coffee from small farmers around the globe, offered in a very modern setting that gives a very upscale feeling to patrons. Your location is in midtown Manhattan and is expected to be frequented by commuters who work in NYC as well as local residents of the upscale area where the shop is located. Compose a discussion post that responds to each of the following prompts:

Come up with a name for your coffee shop and provide a rationale for suggesting that name.

Considering your unique brand position, that you can understand from the description above, how would you arrive at prices for your coffee? How important are EACH of the 4 Cs (costs, competition, customers, company strategy) for in determining pricing for the products you sell?

Consider the pricing objectives and strategies (see our textbooks description of pricing objectives and strategies which start on p241) – what are your objectives as a new shop and what is your pricing strategy (long-term)? Explain your rationale.

Propose an average price that you will charge for a cup of coffee. And then, assume the following factors – the average variable cost for all coffee sold is 15%; fixed costs for the shop in NYC = $50,000/month, and determine how much coffee you need to sell, at the average price per cup you’re recommending, to breakeven (i.e., cover all costs) for a month?

Professional Plagiarism Free Paper in APA/MLA/Harvard/Turabian Format, Instant Delivery, High Quality Submissions, 100% Unique, Turnitin Report Attached

Unique Brand Position Case Study Discussion

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.