UCLA2022 Political Advertising and Targeting Discussion

UCLA2022 Political Advertising and Targeting Discussion

I’m working on a communications discussion question and need an explanation and answer to help me learn.

To complete this assignment, share an example of how digital media was utilized for various messaging and advertising during the days leading up to the 2021 Election or any other time you have seen (or can find) examples of political advertising using digital media tactics.

PROMPTS TO CONSIDER
Look at how candidates are using/have used texting , social media  and viral videos  to their advantage to reach voters in 2021. How effective are they compared to offline strategies, like door-to-door campaigning, phones calls, or television ads, and why?

PDFs of articles linked in “Prompts to Consider”:

Texting // nytimes.com-Campaigns Enter Texting Era With a Plea Will U Vote 4 Me.pdf 

Social Media // nytimes.com-For Election Day Influence Twitter Ruled Social Media.pdf 

Viral Videos // nytimes.com-Viral Videos Are Replacing Pricey Political Ads There Cheaper and They Work.pdf 

You may choose to examine the risks that come with digital messaging, like the spread of disinformation , interference , and “dark ads .”

Disinformation // nytimes.com-Facebook Identifies an Active Political Influence Campaign Using Fake Accounts.pdf 

Interference // nytimes.com-The Plot to Subvert an Election Unraveling the Russia Story So Far.pdf 

“Dark Ads” // nytimes.com-Tech Giants Now Share Details on Political Ads What Does That Mean For You.pdf 

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