UCLA101 Marketing Consumer Behavior Discussion Essay

December 3, 2022

UCLA101 Marketing Consumer Behavior Discussion Essay

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

UCLA101 Marketing Consumer Behavior Discussion Essay

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UCLA101, Marketing, Consumer, Behavior, Discussion, Essay

I’m working on a marketing discussion question and need an explanation and answer to help me learn.

2 perspectives are possible here:

You can take the perspective that the “Americanization” (exporting of US pop culture globally) on foreign cultures and media is a proper path to take. Great for U.S. Marketers and the world. OR You can take the perspective that the “Americanization” of foreign cultures and media is wrong and will eventually cause conflict. U. S. Marketers are causing adverse effects!

Take a position on your point of view one or two:

Once you come to a point of view, debate the issue. Report, discuss, why your POV is stronger than the other perspective (1 or 2 your choice).

Strategic Marketing Questions

I’m working on a marketing question and need an explanation and answer to help me learn.

Is it necessary to use a unique positioning strategy for each market segment targeted by an organization?

Under what circumstances may it not be possible to break up a product–market into segments?

What are the dangers of using an incorrect segment formation scheme?

Discuss the considerations that should be evaluated in targeting a macro-market segment whose buyers’ needs vary versus targeting three microsegments within the macro segment.

Select a product and discuss how the size and composition of the marketing program might require adjustment as the product moves through its life cycle.

Discuss the relationship between the positioning concept and positioning strategy.

Select a product type product–market (e.g., ice cream). Discuss the use of functional, symbolic, and experiential positioning concepts in this product category.

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UCLA101 Marketing Consumer Behavior Discussion Essay

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.