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Key Forces Driving the New Marketing Realities
Three Key Forces Driving the New Marketing Realities Essay
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Order Number |
89978867867567 |
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Type of Project |
ESSAY |
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Writer Level |
PHD VERIFIED |
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Format |
APA |
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Academic Sources |
10 |
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Page Count |
3-12 PAGES |
Instructions/Descriptions
Three Key Forces Driving the New Marketing Realities Essay
First Question
1) Consider the three key forces (technology, globalization, and social responsibility) driving the new marketing realities.
- How are they likely to change in the future?
- What other trends or forces might affect marketing?
Write 350 Words.
Include in-text citations and references in APA style formatting.
Must have two academic peer-reviewed articles for references
No Copy and Paste
Second Question
Chapter 2
As an assistant to Jane Melody, Sonic’s chief marketing officer, you’ve been assigned to draft a mission statement for top management’s review. This should cover the competitive spheres within which the firm will operate and your recommendation of an appropriate generic competitive strategy. Using your knowledge of marketing, the information you have about Sonic, and library or Internet resources, answer the following questions.
- What should Sonic’s mission be?
- In what competitive spheres (industry, products and applications, competence, market-segment, vertical, and geographic) should Sonic operate?
- Which of Porter’s generic competitive strategies would you recommend Sonic follow in formulating its overall strategy?
As your instructor directs, enter your answers and supporting information in a written marketing plan to document your ideas.
In this instance, Sonic is a fictional cell phone company.
Include in-text citations and references in APA style formatting.
Must have two academic peer-reviewed articles for references
Write 350 Words.
No Copy and Paste
Third Question
Defend ONE of the following statements:
- The best marketing research is quantitative in nature.
- The best marketing research is qualitative in nature.
Write 350 Words.
Include in-text citations and references in APA style formatting.
Must have two academic peer-reviewed articles for references
No Copy and Paste
Fourth Question
How would you describe the schools of ethical thought?
Include in-text citations and references in APA style formatting.
Must have two academic peer-reviewed articles for references
At least 250 Words.
No Copy and Paste
Three Key Forces Driving the New Marketing Realities Essay
