The Signs of Advertising

December 21, 2022

The Signs of Advertising

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

The Signs of Advertising

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Topic

Advertisements in magazines, on billboards and television, can be analyzed according to how they appeal to certain subconscious, psychological “drives” and “needs” resident in all human beings, the same “needs” Jib Fowles defines and describes in his essay, “Advertising’s Fifteen Basic Appeals.”

Crafty advertisers carefully weave the artwork and the written material together for one purpose only: to cause potential consumers to purchase the advertised product!

Directions for Writing

Choose a magazine, newspaper, television commercial, any kind of advertisement (you can choose more than one) that you find especially appealing, annoying, or intriguing for analysis (choose one worthy of analysis, one that you can examine critically and in some detail.). To assist you with the analysis and critical reading of your chosen advertisement, refer to pages 31-34 in Signs of Life and visit genderads.com.

Once you have given your chosen ad some thought, and once you have done some prewriting on your topic, write a 4-5 page essay in which you describe, analyze, and evaluate the ad’s rhetorical strategies and subliminal messages. Remember, however, that your assignment involves digging below the surface meaning of the ad and developing a thesis (a claim) that is both significant and challenging, a thesis that evaluates what your chosen advertisement says about our cultural values, beliefs, fears, submerged desires and/or needs.

I highly recommend that you visit genderads.comto learn more about ad analysis and to view various types of ads.

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Recommendations

Again, you are required to include two sources (no more than three, and one must be secondary); therefore, I strongly encourage you to support your ideas and assertions by referring to a number of sources already available to you: Signs ofLife essays, any dictionary of symbols (which can be found in any library or online), Killing Us Softly 3 or 4, narrated by Jean Kilbourne, “Advertising Fifteen Basic Appeals,” written by Jib Fowles, and genderads.com.

Requirements

A developed 4-5-page essay
A claim-driven and organized paper with a beginning, middle, and end
A thesis (place at the end of the intro.) that identifies the topic and its significance
MLA Style (pp. 119-169) in The Little Seagull

Deadlines

Submit Draft toSmarthinking (ST) on or before August 3: 100pts
Revision (& Smarthinking Response) due August 7 (submit both revision and ST response via the WA3 assignment link in Week 4 module): 100pts

Tips and Reminders

Organize your paper into paragraphs with an obvious beginning, middle, and end: introduction,body, and conclusion.
Place your thesis statement (a sentence that identifies your topic and its significance) atthe end of the introduction.
Indent the first sentence/line of every paragraph.
Create unified paragraphs (need topic sentences) that focus on and support one main idea.
When you include sources in your paper, introduce the author (full name as it appears in the article or essay), title of essay in quotation marks, and author’s main point expressed in your own words). Be sure to explain how the source material supports your point.
Avoid slang and curse words. Use Standard Written English (SWE).
Avoid Second person “you” and “your.”
Adopt an academic tone that neither judges nor attacks.
Proofread and use spell check and other aids to help you write a clean paper.

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MLA Documentation Style

At least two sources (no more than three, and one must be secondary: what someone else has said about your topic) are required for every essay you write: no Wikipedia sources or dictionary definitions. Remember that “In academic research papers and in any other writing that borrows information from sources, the borrowed information–quotations, summaries, paraphrases, and any facts or ideas that are not common knowledge–must be clearly documented” (Hacker 326). Moreover, consider how you will manage your sources. For one, a strong paper makes connections between the sources and the paper’s main ideas. For an excellent model of synthesis (how one uses and manages sources in a paper), see the sample student paper, “Barbie: Queen of Dolls and Consumerism,” on page 37 in Signs of Life.

MLA Format:

MLA Guidelines (follow these guidelines for ALLPapers) using Microsoft WORD:
Double space the paper
Use Times Roman and font size 12
1” Margins
Upper right hand corner header: your last name and page number
Upper left hand corner header: your full name, professor’s name, class, and date.
Title your essay (a title that reflects the paper’s main idea)

For a visual example of what your paper should look like, see the first page of the sample student paper on page 161 in your handbook, The Little Seagull.

A detailed rubric is available on our Canvas course page.

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Submission Requirements

Submit your WA3 revision and Smarthinking response (or writing center proof) via the WA3 assignment link in Week 4 module on our Canvas course page on or before August 7.

Note: Papers submitted without sources, in-text citations, and a works cited page will receive 0 points!

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The Signs of Advertising

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.