The Marketing Mix and Distribution Channels Case

November 24, 2022

The Marketing Mix and Distribution Channels Case

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

The Marketing Mix and Distribution Channels Case

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Module 3 – Case

The Marketing Mix: Distribution Channels (Place)

Case Assignment

Write a four-page paper (excluding title page, references and any appendices) in which you respond to the following question:

Select TWO products from the list of product categories below and using the teaching materials and any additional research explain what you think would be an appropriate distribution strategy for them. In doing so compare and contrast the two distribution strategies explaining why they would be similar or different.

AUTOMOBILES.

JEWELRY.

CANNED SOUPS.

Illustrate your answer by referring to specific brands within each of the two product categories you have chosen.

Ensure that you repeat the case question shown in bold above in full and verbatim on the title page of your submission along with the other information described in module 1.

Excluding your title and reference pages, your paper should be no more than four pages long.

Assignment Expectations

Although this case question relates to channels of distribution you are expected to use both your knowledge acquired from MOD03 as well as your acquired knowledge from prior MKT301 modules.

Use information from the background readings and any good quality sources you can find. Please cite all sources and provide a reference list at the end of the paper.

The following will be assessed:

Your demonstrated understanding of the marketing concepts central to the case question including what is a distribution strategy.

Your demonstrated understanding of factors related to the development of a distribution strategy through the analysis you conduct and their use in the context of the case.

In particular you should demonstrate your knowledge from the course by defining or explaining the relevant concepts used which could include:

alternative forms of channels integration (ranging from outright ownership of distribution through franchising to use of other firms’ channels),

channel intensity (intensive, selective or exclusive), and

the various factors (Market, Producer, Product, Competitive) managers would consider,

along with an evaluation of the pros and cons of the various alternatives.

Note that you should not only state how you believe the two products should be distributed. As you are asked to “compare and contrast” the distribution strategies for them you should also explain in what ways the distribution of each might be similar or different and why they might be similar or different. In doing so remember that your primary goal is to demonstrate your understanding of the teaching materials and learning from the course.

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The criteria used for assessment will be those explained on the MOD01 Home page, namely:

Focus.

Breadth.

Depth.

Critical thinking.

Effective and appropriate communication skills.

Readings

The Background Info page provides further information useful in writing your paper.

Please submit your case for grading by the end of this module.

Rev. March 7, 2013

The Marketing Mix and Distribution Channels Case

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.