The Market Research

January 11, 2023

The Market Research

Order Number	6545657634654
Type of Project	ESSAY/DISERTATION
Writer Level	PHD/MASTERS CERTIFIED
Format	APA/MLA/HARVARD/OXFORD
Academic Sources	10 -20
Page Count	4-8 PAGES

Instructions/Descriptions

Market Research

This application assignment should be written as if you were a consultant presenting your plan to the company. In addition to a brief introduction (of the company) and a solid conclusion, the report will consist of two parts: Part I – General Market Segmentation For Part I, you will want to use the library sources used in the first assignment to research the company and the locations of stores that carry the product. Research your company and your chosen product. Think about what market segments are appropriate for this product. What likely variables will you want to target to market this product? (Consider: demographic, geographic, consumer, behavior, social groups, occupation/industry, lifestyle groups, etc.) Develop these market segments into fleshed-out customer profiles (layer these segments together and think about characteristics – who is the typical buyer?). Part II – Expansion Strategy For the second part, use Explore Census, Simply Analytics, Policy Map, and any other sources you like to locate a geographical area within the US where the company should focus its product programming based on your customer profile developed in part one. Compare several possible locations down to the neighborhood level. Select an appropriate area for focusing on product programming. Justify your choice using the information for that area in combination with the targeted segmentation and customer profile you created for the product.

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The Market Research

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.