The Global Marketing Discussion Paper

The Global Marketing Discussion Paper

Instructions/Descriptions

The Global Marketing Discussion Paper

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I need 3 paragraphs ( 5-6 sentences each paragraph) answer to the following discussion board question:

Take a look at a few products in your everyday lives (this will likely include footwear, clothing, perhaps sports equipment, etc.) Tell the class THREE goods that were manufactured outside the U.S.A. of those you use regularly. Did it’s place of manufacture surprise you?

Second, is there a nation (other than the U.S.A.) for which you have a POSITIVE bias toward CERTAIN products manufactured in that nation? (note: I don’t want negative in this particular DB)

Lastly, what do you think are the PRIMARY three differences between business buyers and consumers? (amount spent, decision making processes, etc, etc.)

I also need a 1 paragraph (5-6 sentences) response to the following 2 posts:

The Global Marketing Discussion Paper

(1) Dymons post

Three goods that were manufactured outside of the U.S.A. that I use regularly are my North Face coat made in Vietnam, my Nike shoes made in Vietnam, and my gymshark athletic clothes from the United Kingdom. I don’t think it really surprised me as much that they were manufactured outside of the US.

I am always online shopping and buying something, and I feel like it’s normal for products to come in from all over the world that we utilize on a daily basis. I think when I first started buying things when I was younger it was a surprise to me, but now not so much. I remember in middle school one of my teachers had everyone look on the tag of their shirt to see where it came from and it was a surprise to everyone to see all the different places where our clothing was being made.

A nation I believe has a positive bias towards certain products manufactured in it is Vietnam. I really enjoy Nike products. My family is full of loyal Nike customers. Their products are high quality and fashionable. They have tons of designs and items to choose from. Some of their items can be pricey, but their products do last a while and I believe are worth the purchase especially if you like any of the many styles which Nike has to offer.

There are differences between buyers and consumers. One of the primary differences is that a consumer is the person who is using the item which was bought while a buyer is the person who buys the goods or service.

Another primary difference is that a buyer is taking into consideration the pricing and if it is a good deal on the product which they are getting ready to purchase while the consumer is just focused on how they will need to use the product once it is bought. One final primary difference is a buyer may have the motive to buy a good to resale to someone else in hopes of making a profit whereas a consumer is considered to be the end user of the good.

(2) Lama post

After taking a look at some of my personal belongings, I have noticed that most of them were not manufactured in the United States. For example, my console is made in China, my purses are made in China and Thailand (depending on the brands). Finally, my favorite shoe brand is made in Indonesia.

It doesn’t surprise me much, but the idea of some brands being manufactured outside makes me question their authenticity. Let’s say two pair of shoes both manufactured in the same place, but one is the original brand, and one is a copy. The only thing that makes it authentic is its design because it was designed in the U.S., but if the design was copied exactly how it is supposed to be manufactured, then I do not know how you can tell them apart. They’re both made under the same costs and labor, but one sells for a higher price than the other.

The Global Marketing Discussion Paper

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I have a positive bias towards China specifically given its range and diversity of manufacturing products. It makes you trust in their works just how other global businesses trust their products to be manufactured in China.

Products ranging from electronics, toys, clothing, and other misc. Despite most of the products manufactured by China are not their designs, they have great skills in labor quality and time standards that is very attractive to global companies.

Business buyers and consumers have a lot in common, but there are three ways you can differentiate between the two. First off, a business buyer purchases in bulk quantity while a consumer buys for personal use. Another difference is that consumers are end users to products and services while business buyers can be intermediaries and end users.

Finally, in terms of decision-making processes, consumers make their own decisions or assign one member of their household to make the decision for the group. While with business buyers, it’s more complex than that. There are multiple divisions and heads of division that take control over decision making choices and pass it up to their executives for final approval.

The Global Marketing Discussion Paper

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