The company is Harley

 The company is Harley

Instructions/Descriptions

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 The company is Harley

This assignment 14 full pages

The company is Harley Davison.

Subject: we are marketing it to eco-friendly people. It is an existing product (LiveWire motorcycle) and a new market (environmentally conscious people).

2. Situation Analysis (Focus on the current status quo):
3. Company (three pages).
4. Who is our company? What are we known for? What makes us different from competitors? (strategic/competitive advantage)
5. Corporate goals (mission)

iii. SWOT analysis (include perspectives from all three subjects)

1. Describe some of your company’s capabilities and processes.
2. Collaborators (Key relationships: Who are they? Why are they relevant?) (Three Pages)

4-Strategy execution – (Three Pages)

1. Price
2. Goals
3. Value proposition and customer price sensitivity

iii. Pricing strategy (short term/long term)

1. Breakeven analysis (e.g., facility location decision)

5-Implementation and control -(Five pages)

1. Sensitivity Analysis and discussion: such as but not limited to – volume, revenue, and cost per

unit and discount rate

This assignment 14 full pages

The company is Harley Davison.

Subject: we are marketing it to eco-friendly people. It is an existing product (LiveWire motorcycle) and a new market (environmentally conscious people).

2. Situation Analysis (Focus on the current status quo):
3. Company (three pages).
4. Who is our company? What are we known for? What makes us different from competitors? (strategic/competitive advantage)
5. Corporate goals (mission)

iii. SWOT analysis (include perspectives from all three subjects)

1. Describe some of your company’s capabilities and processes.
2. Collaborators (Key relationships: Who are they? Why are they relevant?) (Three Pages)

4-Strategy execution – (Three Pages)

1. Price
2. Goals
3. Value proposition and customer price sensitivity

iii. Pricing strategy (short term/long term)

1. Breakeven analysis (e.g., facility location decision)

5-Implementation and control -(Five pages)

1. Sensitivity Analysis and discussion: such as but not limited to – volume, revenue, and cost per

unit and discount rate

 The company is Harley

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