The 4 Ps of Marketing and Marketing Strategy Concepts

The 4 Ps of Marketing and Marketing Strategy Concepts

Instructions/Descriptions

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Why We Buy a Product Discussion

Scenario: You are sitting in your home and you pick up a package of Oreos™ (or some other product of your choosing). After realizing that you have purchased this product for years, you wonder, “Why do I feel so strongly about this product?” You remember your readings from Marketing class and decide to figure out why you feel strongly about this product using the 4 P’s of Marketing and Marketing Strategy concepts.

Develop a 700- to 1,050-word response using the scenario above and answer the following questions:

What is it about this product that appeals to me? Who are the people like me that are buying this product? (e.g. demographics, consumer characteristics, buyer behavior)

How do marketers strategically plan to market these products to me?

Why does the price of this product seem to be of equal value for the satisfaction that I receive when consuming/using this product?

How does this product get from the manufacturer to the place I can buy it?

What promotional activities compel me to buy this product?

What do the answers to these questions tell you about the presumed target market and its relation to the controllable 4 P’s of marketing?

What social, environmental, and regulatory forces must this product’s marketers overcome to get this product to the customer?

Distinguish Factors That Influence Buyer Behavior Assignment

Fresh Sparletta Sales Pitch Presentation

Distinguish factors that influence buyer behavior.

Scenario

You are the new marketing manager for a beverage company, May Beverage Company. May Beverage Company has a plethora of beverages under their belt, but they have been refreshing some of their beverages. There’s going to be a team meeting with presentations about what changes were made during the refresh. Your first task given to you from your boss is to create a consumer buyer profile for one of the beverages that has undergone a refresh. You will give the consumer profile in a “sales pitch” style presentation in the next team meeting with all of the sales managers to support your idea.

Instructions

In a Microsoft PowerPoint presentation, create a sales pitch discussing the following:

Slide 1- Title slide (includes name of product, your name and date)

Slide 2- Describe the new beverage changes

Slide 3- Explain the importance of creating a consumer buyer profile and its components

Slide 4- Explain the consumer buyer profile for the refreshed beverage

Slide 5- What is the new marketing strategy for the new refreshed beverage based on the consumer buyer profile?

Slide 6- Any additional slides needed to sell your new concept for the refreshed beverage

Slide 7- Ask for the “buy in”

Note: Speaker’s notes are not required for this presentation.

Grading Rubric

Comprehensive title slide and conclusion slide asking for buy in.

Comprehensive description of new beverage changes.

Comprehensive explanation of the importance of creating a consumer buyer profile and its components.

Comprehensive explanation of the consumer buyer profile for refreshed beverage.

Comprehensive description of the new marketing strategy for the new refreshed beverage based on the consumer buyer profile.

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