Target Markets for Skinny Cow Ice Cream Discussion

December 3, 2022

Target Markets for Skinny Cow Ice Cream Discussion

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

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Target, Markets, Skinny, Cow, Ice, Cream, Discussion

For this week’s discussion, we will take a look at the website for the Skinny Cow ice cream company. The website is at: www.skinnycow.com (The company also uses the url www.icecream.com)

Review the website, then compose a post that responds to the following questions:

How does the brand segment the market for novelty ice-cream? Geographic? Demographic? Psychographic (lifestyle)? Benefit sought? Explain and include 1 reference.

Which targeting strategy have they chosen?

Which positioning strategy (or strategies) are they using? Explain.

The brand has asked that you suggest two new target audiences that it should explore for market expansion. What TWO targets would you recommend that the brand explore? State why for each?

Christian Worldview Discussion

Question1

Prompt: From a Christian worldview, why is it important to bear good fruit in our daily lives, as well as in business? What are the consequences of bad fruit?

Question 2

Prompt: What is the advantage of using comparative statements for financial analysis rather than statements for a single date or period?

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Target Markets for Skinny Cow Ice Cream Discussion

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.