Effects Of A Strong Marketing Channel Strategy

Effects Of A Strong Marketing Channel Strategy

Instructions/Descriptions

Effects Of A Strong Marketing Channel Strategy

Marketing Concepts Discussion

“Transfer It” Please respond to the following:

Discuss ways you plan to apply what you learned in this course in your current or future position.

Consumers and customers rarely appreciate the effects of a strong marketing channel strategy but are aware and disappointed when a poor strategy is in place. Determine one way the distribution industry can strengthen its reputation.

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Hilborn

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Difference Between Marketing Channel Competition and Conflict

RE: Week 11 Discussion 1

Professor and Classmates,

Of the variable environmental and other factors which effect channel management decisions going forward, of the many ways, what I plan to apply to future endeavors is a clearer understanding of the difference

between marketing channel competition and conflict, and how to mitigate both circumstances toward maintaining smooth products and service flows, -contractual efficiency. What I have learned is the difference

between the conflict perspective and competitive perspective reflects the marginal aspects of recognizing and solving personal issues v non personal among participants.

Distribution industries going forward would do well to learn, remind and implement the knowledge of these differences in how they word contracts, and interact with channel members, all with the mindset goal of

achieving contractual efficiency. Whether a distribution channel is direct, B2B, multi structured, logistical or uses ancillary channel members, a contractual efficient ideology should be highly prioritized throughout the

marketing channel with all participants from the manufacturer to the consumer. To do so, allows for a reasonable comprehending toward the sharing of the wealth so to speak among all distribution members both large

and small, and at all skill levels.

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From the consumers perspective whose only concern is getting that item they’ve ordered, smooth distribution channels create brand loyalty by reputation which plays a big role in gaining the return of consumers,

especially when time constraints are prevalent.

Example: On the occasion that I order books on line other than the school bookstore, over the years I have learned that of the vastness of sellers I try my best to use the same sellers when possible. By the same token, I

have learned that the POD books we have available to us as students, are also dependable to deliver their products when expected. From my perspective, how Strayer uses contractual efficiency in their operations is a

win for both the consumer, and the company Ans an educational institution.

Effects Of A Strong Marketing Channel Strategy

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