Strategic Marketing Week 2 Draft

January 18, 2023

Strategic Marketing Week 2 Draft

Order Number	6564544657865
Type of Project	ESSAY/DISERTATION
Writer Level	PHD/MASTERS CERTIFIED
Format	APA/MLA/HARVARD/OXFORD
Academic Sources	10 -20
Page Count	4-8 PAGES

Instructions/Descriptions

Strategic Marketing Week 2 Draft

(Provide brief purpose of this report: This is a strategic marketing brief that has been developed to launch a new product into the marketplace – Identify the new product/service, company, target market. Identify the content of the report: Strategic Marketing Brief and the 8 sections of the report.) Purpose of this report: Content of the report: Marketing Environment (Introduce the results of an analysis the dynamics of the marketing environment for your company’s product) · Marketing Mix: Summarize the marketing mix (4Ps) for your company’s product and explain which market orientation (or combination thereof) you will adopt in setting product strategy. · Trends in the Microenvironment: What is the most influential trend in the microenvironment for your company’s product and why? · Trends in the Macroenvironment: What is the most influential trend in the macroenvironment for your company’s product and why? Buyer Behavior (Determine the purchase decision process for the buyer of your company’s product) 7 · Purchase Process: What is the purchase process for your company’s product? Is it B2C or B2B? What stages of the buying process are most critical for the buyers of your product and why? · Influences on the Buying Process: What are the strongest buying influences on the purchasers of your company’s product, and how can you use an understanding of those influences on your buyers to a strategic advantage? · Customer Typology: How does the diffusion of innovation curve or VALs, and the associated strategic marketing implications of such a concept impact your product strategy in the short term and long term?

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Strategic Marketing Week 2 Draft

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.