Strategic Marketing Plan for Starbucks Paper

December 3, 2022

Strategic Marketing Plan for Starbucks Paper

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Strategic Marketing Plan for Starbucks Paper

[Order Now]

Strategic, Marketing, Plan, Starbucks, Paper

The request consists of providing a 5 page, apa format, double spaced, times new roman strategic marketing plan for starbucks as pointed out by the outline given below. In addition to your word document, you also need to provide a short powerpoint summary of the word file you delivered (approximately 5-6 slides, excluding the cover and reference page). Follow the request below and make sure that each question is clearly answered. The professor is very strict and papers which do not follow the guideline and do not provide quality answers will not be accepted as they will result in a failing grade.

The goal of your marketing plan is to create a strategic plan providing direction for what you believe the company should do over the next three years regarding the growth strategy identified in the attached document. The following should be addressed

Targeting & Positioning Strategy

What is the targeting strategy employed by the company, what is/are the current segments targeted by the company, and should the company change its target market strategy or the segments pursued? Support your answers.

What is the current positioning in each targeted segment and what is your recommendation for next year?

Marketing Mix Strategy – use all the elements in the attached document to complete the following:

Product

Assess the current product portfolio strategy (single product, line, multiple lines) and make a recommendation for next year.

Assess the current brand strategy and alignment with positioning. How should the brand continue to develop brand equity and loyalty?

Price

Does demand seem to be elastic or inelastic and why? What is the current pricing strategy in each targeted segment and should pricing be changed?

What competitors have similar strategies and what other possible threats should the company consider?

What impact to you believe your pricing decision will have on profitability and sales?

Place

What is the current distribution network strategy and what would you recommend for next year? What competitors have similar strategies and what other possible threats should the company consider?

Promotion

How is promotions used throughout the various stages of the purchase decision process? What recommendations do you have to improve efforts?

How is promotions used to suggest similarities and/or differences between brand and competitors? How do competitors promote?

What would you suggest be an appropriate measure of promotion effectiveness?

What percentage of the annual budget is used for IMC and what would your recommendation be for next year?

Professional Plagiarism Free Paper in APA/MLA/Harvard/Turabian Format, Instant Delivery, High Quality Submissions, 100% Unique, Turnitin Report Attached

Strategic Marketing Plan for Starbucks Paper

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.