Strategic Implementation of Plans

December 15, 2022

Strategic Implementation of Plans

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

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Strategic Implementation of Plans

Strategic Plan

Strategic plans refer to organizational game plans aimed at attracting consumers, achieving a competitive advantage, and increasing profitability. A company’s strategic plan succeeds due to its ability to compete differently with its competitors by operating uniquely and innovatively compared to other ventures within the same industry.

Organizational strategic plans evolve with time because, during operations, managers can decide to improve on the strategy, or a company might face unanticipated developments and market conditions that can force managers to change their strategies (Plowman, 2019). Therefore, a strategic plan must be consistent, have a durable competitive advantage and have an outstanding performance. I will use Chipotle Mexican Grill to analyze the strategic plan within the restaurant or fast-food industry.

Chipotle Mexican Grill is a restaurant that was founded in 1993 with the idea of serving quality food to its customers. The company has been using high-quality ingredients, receipts, and cooking methods in making their food. The restaurant and Chipotle stores are uniquely designed with distinctive materials, giving the restaurant an architectural style that is more natural and less modern.

Twenty years into the company’s operation, Chipotle had opened over 2000 stores across several states in the US. However, from 2008 through to 2018, the company has faced ethical blows in its operations, especially after the FDA and other medical organizations established the increasing rates of food poisoning in its operations (Thompson, 2019). This led to the closure of all Chipotle stores in 2016, giving the company a few months to rethink its strategic plan.

With the negative publicity the company had received, its reputation in the food market became a concern. The company also lost consumer trust, loyalty, and confidence, making it necessary to develop a new strategic plan that will restore its previous relationship with the consumers.

When Niccol took over the company amidst all these issues, he focused on strategically doing all he could to win back consumer loyalty, trust, and confidence. The company is focused on maintaining the current consumers and attracting potential ones. This is achievable through the company’s competitive advantage strategy, which focuses on differentiation which targets a narrow market.

Chipotle is targeting a narrower market by giving its consumers variations in product choices, which is a unique way of operation compared to its competitors, such as Moe’s.

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Chipotle’s external and internal environments play a vital role in its strategic planning, which is evident in its SWOT analysis. As it focuses on regaining and restoring consumer trust and confidence, the company management ensures that it works hard on outdoing its competitors because they are the biggest threat to its operations.

Therefore, Niccol’s management has resolved on using a differentiation strategy to gain a competitive advantage. Today, consumer preferences have changed, and many people are health conscious, unlike before (Thompson, 2019). Therefore, differentiation and focusing on natural ingredients in foods will be essential.

Furthermore, Chipotle’s corporate social responsibility and environmental sustainability are exercised in its choice of natural ingredients and sustainable process of food production. The company is also focused on producing and selling health-conscious foods to ensure the safety of consumers across the states.

References

Plowman, S. (2019). A Strategic Audit of Chipotle Mexican Grill, Inc.

Thompson, A. A. (2019). Chipotle Mexican Grill’s Strategy in 2018: Will the New CEO Be Able to Rebuild Customer Trust and Revive Sales Growth?

Strategic Implementation of Plans

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.