Stadium or Arena Sales and Marketing Project Paper

November 30, 2022

Stadium or Arena Sales and Marketing Project Paper

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Stadium or Arena Sales and Marketing Project Paper

[Order Now]

For your project in this course, you will be designing several elements to a sales and marketing program for a fictitious team, which you will create.

To begin the project, you will do the following this week:

Choose a host city for your team (e.g. Chicago, Bradenton, Wichita City, etc.)

Create your team name and moniker (e.g., Charleston Lightning, Rock City Rams, Bradenton Bears, etc.)

Choose a sport (e.g., football, basketball, lacrosse, etc.)

Choose the league they are a part of (e.g., NHL, MiLB, Arena Football, etc.)

Identify your stadium or arena your team plays in (this can be a real place, or one you make up – provide the name)

Identify the seating capacity of the stadium

Provide a seating map of the stadium/arena

Create a ticket plan for your team (this will be Assignment #2 in Week 2

Part 2.

Develop three different levels (Gold, Silver, and Bronze packages) of sponsorships that your sales team will pitch to potential sponsors. Include all deliverables that the sponsor will receive as well as the value (i.e., cost) assigned to that level of sponsorship. Remember, you can provide all types of deliverables: PA announcements, radio/tv spots, website ads, banners, signage, hospitality, tickets, in-game contests and promotions, etc.

From your own research and from the text, consider the corporation-related sponsorship objectives. Identify one sponsor for each level that you might target for sponsorship (from local businesses, regional businesses and/or national businesses). Specifically identify the corporation-related sponsorship objectives that you believe your sponsorship proposals incorporate for each of those sponsors whom you would pitch

part 3

[Order Now]

Identify a sponsored promotion that you would utilize at one of your sport contests (e.g., half-court shot for a new car, punt for cash, etc.)

Describe the promotion – what will happen, who will the participant(s) be, what will the prize(s) be, when will it occur (regularly or only during one event?)?

Discuss the type of sponsor that this might be sold to and/or the sponsorship package this might be included in.

Identify your ideal sponsor for this contest

Develop a waiver for the participant(s) in this contest

Identify at least 3 potential legal risks related to this promotion

Stadium or Arena Sales and Marketing Project Paper

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.