Sports Marketing Research Paper Research

Sports Marketing Research Paper Research

Instructions/Descriptions

Sports Marketing Research Paper Research

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Chapter Review

Winning Edge

Sports and Entertainment Marketing Team Decision Making Event

Soccer (football) is the most popular sport in the world. The sport has become increasingly popular in the United States due to a highly diversified population. Many young children play on soccer leagues in cities of all sizes in the United States.

Professional soccer has successfully made its way to the U.S. sports scene. A growing Hispanic population fuels the excitement for soccer. Oklahoma City’s United Soccer Leagues’ Professional Division soccer team—the Oklahoma City Energy FC—will debut in the 2014 season.

At first, the team will use a high school stadium for its games. The Energy then plans to build a state-of-the-art stadium in the greater Oklahoma City area to call its own. Oklahoma City is prepared to pass bond issues to pay for a new facility.

Many of the growing Oklahoma City suburbs are also very interested in hosting the Oklahoma City Energy FC.

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You are the city planner for Norman, Oklahoma, a suburb of Oklahoma City where the University of Oklahoma is located. Your city wants to be the home for the Oklahoma City Energy FC.

You understand the economic benefits of having the team locate in your city. Norman has a growing population of 115,562, and Oklahoma City has a population of 599,199.

Norman is located 25 minutes from downtown Oklahoma City, and the freeways provide an excellent connection between the two cities. The population of Norman, Oklahoma, is projected to grow 9.4 percent next year. Venture capitalists in Norman have raised enough funds to build state-of-the-art facilities for the professional soccer team.

You will meet with the general manager (judge) for the Oklahoma City Energy FC to convince him to locate the team in Norman. The meeting will take place in the general manager’s office. You have 10 minutes to explain the rationale for locating in Norman, and the general manager has an additional 5 minutes to ask questions about your plan.

Think Critically

Why would a city want a professional soccer team?

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What are two advantages for Norman of being the host city for the team?

Why should the team locate in a suburb?

How might the soccer team play a role in diversifying the sports fans in Norman, Oklahoma?

Sports Marketing Research Paper Research

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