Spirit Airlines Discussion Essay Paper

November 30, 2022

Spirit Airlines Discussion Essay Paper

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Spirit Airlines Discussion Essay Paper

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I’m working on a marketing question and need support to help me learn.

Please watch the following video regarding Spirit Airlines: http://www.viddler.com/embed/26c209e5 (Links to an external site.) . After having read Chapter 8, which discussed product positioning strategies (e.g. cost/price/value strategy versus nonprice strategy), how would you say Spirit Airlines positions itself? What do you see as the pros and cons of this strategy and with the way Spirit implements it?

Marketing Healthcare Services Discussion

Question 1

Discuss the concept of “Buyer Decision Process” and apply it on a product of your own choice> Take into consideration the factors affecting such process.

Question 2

Analyzing competition is considered as a major part of the external environment analysis. Apply the different level of competitive environment analysis on a company of your choice within the following industries (Dairy, Telecommunication, or Fashion.)

Question 3

Focusing on customers must be the primary orientation of a business organization and the base of its strategic planning and structuring. As such, other factors concerning Marketing Planning should be considered “less” important than the “Customer Focus”.

Defend or contradict the previous statement. Support your position with evidence/examples from businesses practices within local or global markets.

Spirit Airlines Discussion Essay Paper

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.