Social Media Marketing Strategies Presentation Essay Project

November 30, 2022

Social Media Marketing Strategies Presentation Essay Project

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Social Media Marketing Strategies Presentation Essay Project

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I’m working on a marketing case study and need an explanation and answer to help me learn.

1- Complete Part C of the Strategic Marketing Plan.

Format your citations according to APA guidelines. Utilize the Center for Writing Excellence and the Reference and Citation Generator for assistance with APA style formatting. Many digital and social media sites are widely used in marketing strategies.

2- Demonstrate an understanding of concepts by analyzing and applying information. Do not just report on what you read. Do not focus on your experience/opinion. Attend live session or watch video on how to do presentation, required slides and required content.

Review the “How to Make a Presentation” video.

Create a 10-15 (content presentation plus 5 required formatting slides) slide presentation with detailed speaker notes or voiceover. Follow slide guidelines (no sentences or paragraphs, Rule of 6, font size and type, first word consistency, background color, balance of words and pictures) and include required slides (title, intro/agenda, summary, question, reference). Review slides posted in Announcements and video posted in Announcements.

Demonstrate an understanding of concepts. Include the following elements:

Complete the following in your presentation:

Identify a company that could benefit from better use of social media.

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Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.

Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your team’s analysis.

Determine key performance indicators to measure the success of the online strategy.

Social Media Marketing Strategies Presentation Essay Project

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.