Social Media Marketing Strategies

Social Media Marketing Strategies Case Assignment

Instructions/Descriptions

Social Media Marketing Strategies Case Assignment

Select a product, line of products, or brand from a company of your choice and research the company’s social media marketing strategies. Carefully examine the social media presence for the product. In an analysis (750-1,000 words), identify how the company utilizes social media to promote the product. Address the following in your analysis:

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What is the customer segment for this particular product, line of products, or brand?

Which social media outlets does the company use to reach the customer segment? Discuss elements of their campaign.

Examine the customer segment’s response to the company’s social media marketing (e.g., through evaluating user-generated content related to the campaign, sales data for particular products, etc.). Based on that response, how effective are the company’s social media marketing strategies?

Compare the company’s social media strategies to one of its major competitors. What does the company do well to distinguish itself and product(s)/brand?

Finally, recommend two specific strategies for how the company could more effectively utilize social media to better target its customer segment and increase its competitive advantage in the market.

Support your ideas and findings with descriptions of specific social media campaign examples and consumer and market research.

How To Use the Library Functionally at Grantham?

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In at least 1000 words typed in proper APA format (including a 12-point font, double spacing, a title page, a reference page, in-text citations, a running header, page numbers, and an abstract page), you will write a review on any psychological disorder (can be an anxiety disorder, a mood disorder, a personality disorder, a somatoform disorder, a dissociative disorder, or even schizophrenia) of your choice.

One friendly piece of advice here is to choose a specific disorder versus a category of disorders. For example, instead of trying to do your essay on all personality disorders, you might choose just one personality disorder, such as avoidant personality disorder. That should make the paper more manageable.

First, you should discuss what the disorder is (general description, types if different types exist, symptoms), and how one gets the disorder (possible causes, risk factors).

Second, you should choose four of the perspectives listed in the textbook–psychodynamic, humanistic, behavioral, cognitive, group, biological–and discuss how a psychologist/doctor from each perspective would treat a patient with your disorder.

Part of this assignment will require you to enter the Grantham library. You should consider contacting the librarian (well before the due date) for help if you do not understand what peer-reviewed sources are or if you do not understand how to use the library functionally at Grantham.

You must include two peer-reviewed sources from an electronic journal within your essay, using at least some information from each of these sources within your writing. These sources should come from the Grantham library. You may use other resources, but at least two of your sources must come from the library and be peer-reviewed sources.

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Your assignment should be at least 1000 words in length and should be presented in APA format, including a title page, in-text citations, a running header, page numbers, double spacing, and a reference page. Your assignment should use terms/references directly from the chapter, and all extra outside research must be properly cited.

Social Media Marketing Strategies Case Assignment

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