Snacks Promotional Campaign Assignment

Snacks Promotional Campaign Assignment

Instructions/Descriptions

Fuentes Salty Snacks Promotional Campaign Assignment

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Question Description

Six months ago, Fuentes Salty Snacks, Inc. added a new flavor to its line of potato chips. The new flavor, candied bacon, was introduced through a nationwide rollout supported by an extensive promotional campaign. Fuentes’ management is convinced that quick penetration into grocery stores is a key to the successful introduction of a new salty snack product, and management now wants to determine whether availability of Fuentes’ Candied Bacon Potato Chips is consistent in grocery stores across regions of the U.S. Fuentes Marketing department has selected random samples of 40 grocery stores in each of its eight U.S. sales regions:

New England (Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont)

Mid-Atlantic (New Jersey, New York, and Pennsylvania)

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Midwest (Illinois, Indiana, Michigan, Ohio, and Wisconsin)

Great Plains (Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, Oklahoma, and South Dakota)

South Atlantic (Delaware, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, Washington DC, and West Virginia)

Deep South (Alabama, Arkansas, Kentucky, Louisiana, Mississippi, Tennessee, and Texas)

Mountain (Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Utah, and Wyoming)

Pacific (Alaska, California, Hawaii, Oregon, and Washington)

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The stores in each sample were then contacted, and the manager of each store was asked whether the store currently carries Fuentes’ Candied Bacon Potato Chips. The complete data set is available in the DATAfile named FuentesChips.

Fuentes’ senior management now wants to use these data to assess whether penetration of Fuentes’ Candied Bacon Potato Chips in grocery stores is consistent across its eight U.S. sales regions. If penetration of Fuentes’ Candied Bacon Potato Chips in grocery stores differs across its eight U.S. sales regions, Fuentes’ management would also like to identify sales regions in which penetration of Fuentes’ Candied Bacon Potato Chips is lower or higher than expected.

New England   Mid-Atlantic   Midwest   Great Plains   South Atlantic   Deep South   Mountain      Pacific
Yes                             Yes                No                 No                 Yes                      Yes                Yes                 No
No                              Yes                Yes                Yes                Yes                      Yes                Yes                 No
Yes                              Yes                No                Yes                No                       Yes                No                  No
Yes                              No                Yes                Yes                Yes                      Yes                Yes                 No
Yes                              Yes                No                Yes                Yes                      Yes                No                 Yes
No                               No                No                 Yes                 No                      Yes                No                 No
Yes                             Yes                Yes                Yes                Yes                      Yes                Yes                 No
No                              Yes                Yes                No                 Yes                      No                 Yes                 Yes
Yes                              No                No                No                  Yes                      Yes                Yes                 Yes
Yes                              No                No                Yes                 Yes                      Yes                No                  No
Yes                              Yes               Yes                Yes                Yes                      Yes                No                 Yes

Looking for step by step directions on how to use Excel (mega stat preferred) to figure out descriptive statistics and understand if there are differences in the regions. F-test, T-test.

Fuentes Salty Snacks Promotional Campaign Assignment

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