Situational analysis and market focus

January 30, 2023

Situational analysis and market focus

Order Number	64563457865378467653
Type of Project	ESSAY/DISERTATION
Writer Level	PHD/MASTERS CERTIFIED
Format	APA/MLA/HARVARD/OXFORD
Academic Sources	10 -20
Page Count	4-8 PAGES

Instructions/Descriptions

Situational analysis and market focus

Is your favorite brand a leader or follower? The position of a brand as a leader or a follower in the marketplace is often in the “perception of the customer.” In other words, perception is often everything. Perceptions are enhanced by advertising and public relations. Customers and the public customize and create their ideas about brands in any industry based on their likes, dislikes, and lifestyle preferences and whether or not the brand is considered number one in its industry category. These perceptions are important to a brand, no matter what is its position or place in the market. Marketers use these customer and public perceptions with a tool called a perceptual map. please see attached image. A brand leader is well-known and a “go-to” brand. Think: Crest. Toyota. Starbucks. A brand follower is one that enters the marketplace later, might be second in the industry, or is not as well-known as the industry leader. Sometimes, a secondary brand is less expensive than a more well-known primary or leading brand. Think: Colgate. Nissan. Dunkin. Choose your favorite brand, and then answer the following questions: 1. Is the brand a leader or a follower? 2. As a customer, what factors do you assess to determine whether the brand is a leader or a follower? 3. What is the difference between the advertising or publicizing that a brand leader does in comparison to what a brand follower does in the marketplace to present itself to customers?

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Situational analysis and market focus

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.