Analysis of Trans Global Airlines

Situation Analysis of Trans Global Airlines

Instructions/Descriptions

Situation Analysis of Trans Global Airlines

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art 1: Presentation

Record and submit a narrated PowerPoint presentation to share your analysis and recommendations for the proposed acquisitions.

Use your data and analysis, along with feedback received from the milestone assignments, to complete your presentation.

Note: Remember to use both on-screen text and narration in your PowerPoint slides to convey your information effectively.

For example, you can use brief bulleted lists on the slide and include detailed explanations in your narration.

A resource is provided under Supporting Materials to help you record your presentation.

If you are unable to submit a presentation with narration, be sure to include detailed speaker notes with your submission.

Overview

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Situation Analysis of TransGlobal Airlines (parent company). Use the information from the Supporting Materials section to highlight the parent company’s current business environment.

Internal environment: culture, leadership, internal processes, human resources, operations, and financial performance

External environment: competitive, market, regulatory, customers, suppliers, and other relevant stakeholders

Acquisition Rationale: Explain why your company is planning to acquire these airlines. What strategic objectives will the acquisition meet? How might the acquisition support the bigger picture goals of TransGlobal?

Proposed Acquisitions: Using the resources provided in the Supporting Materials section, provide an overview of the two companies under consideration to be acquired. Include the following information for each company:

Location, size, and age of the firm

Customer segment and target market

Major competitors

Company leadership

Current financial and market status

Analysis

Analysis of Company A. Present your data and analysis of Company A. Include the following in your analysis:

Balanced scorecard data: Share the balanced scorecard for Company A. Copy and paste the relevant sections from your Milestone One spreadsheet. The balanced scorecard should highlight key performance indicators, such as net profit, annual growth, and market share, and include the four components:

Financial: Complete the financial section of the balanced scorecard template, identifying two of the most impactful key performance indicators.

Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship between the chosen KPIs.

Internal processes: Complete the internal processes section of the balanced scorecard template, identifying two of the most relevant KPIs.

Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship between the chosen KPIs.

Customers/market: Complete the customers/market section of the balanced scorecard template, identifying two of the most relevant KPIs.

Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship between the chosen KPIs.

Learning and growth: Complete the customers/market section of the balanced scorecard template, identifying two of the most relevant KPIs.

Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship between the chosen KPIs.

Balanced scorecard analysis: Describe your analysis of Company A’s performance based on its balanced scorecard components. Perform a cost-benefit-risk analysis to explain whether the benefits justify the costs of acquisition.

Opportunity cost: What will it cost to move forward with this opportunity?

Risk: Identify and explain the magnitude (low, medium, or high) of the risks this acquisition poses to the parent company related to its market, financial, cultural, and operational environments.

Analysis of Company B. Present your data and analysis of Company B. Include the following in your analysis:

Balanced Scorecard Data: Share the balanced scorecard of Company B and highlight some key performance indicators, such as net profit, annual growth, and market share. Copy and paste the relevant sections from your Milestone One spreadsheet. The balanced scorecard should highlight key performance indicators, such as net profit, annual growth, and market share, and include the four components:

Financial: Complete the financial section of the balanced scorecard template, identifying two of the most impactful key performance indicators.

Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship between the chosen KPIs.

Internal processes: Complete the internal processes section of the balanced scorecard template, identifying two of the most relevant key performance indicators.

Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship between the chosen KPIs.

Customers/market: Complete the customers/market section of the balanced scorecard template, identifying two of the most relevant two key performance indicators.

Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship between the chosen KPIs.

Learning and growth: Complete the customers/market section of the balanced scorecard template, identifying two of the most relevant key performance indicators.

Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship between the chosen KPIs.

Balanced scorecard analysis: Perform a cost-benefit-risk analysis for Company B based on its balanced scorecard components to explain whether the benefits justify the costs of acquisition.

Opportunity cost: What will it cost to move forward with this opportunity?

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Risk: Identify and explain the magnitude (low, medium, or high) of the risks this acquisition poses to the parent company as related to its market, financial, cultural, and operational environments.

Proposal

Recommendation: Recommend whether TransGlobal Airlines should acquire one or both companies.

Rationale: Justify how your recommendation supports the company’s strategic objectives. This includes one or more of its financial, market, competitive, and cultural objectives.

Assumptions: Explain how your acquisition recommendation will impact the company’s success in different scenarios:

A worst-case scenario that considers the most serious outcomes that could occur if anticipated targets and assumptions are dramatically wrong; and

A best-case scenario that considers outcomes that significantly exceed anticipated targets and assumptions.

Part 2: Executive Summary

Submit a Word document summarizing your analysis and recommendations for both companies.

Situation assessment: Briefly summarize your company’s current internal and external business environments and the rationale for acquisition.

Data and analysis: Provide a brief overview of the two airlines under consideration, including your findings and analysis from your balanced scorecards.

Recommendation: Justify your recommendation for the acquisition and explain how it supports the company’s objectives.

Analysis, Trans Global Airlines

Situation Analysis of Trans Global Airlines

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