similarities and differences of industry practices

similarities and differences of industry practices

Instructions/Descriptions

similarities and differences of industry practices

Description / paper instructions

write 500-600 words literature review and compare between similarities and differences of “industry practices” and “theoretical perspectives” based on the paragraph below
Client management is another key point to their strategies. Those companies are facing different groups of customers. As the largest of these three companies, Most of the clients working with Ogilvy are contract-based. The work done for IBM, American Express, and Dove has become world-renowned for Ogilvy (Ogilvy, n.d.) .

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They point out that those strategies are about the right process, the right team, and the right structure. It is not just about making advertisements. It takes time and persistence to build a successful large-scale global enterprise. At the same time, other than a professional process to attract world-wide customers, they will also customize their own advertising creation process for some customers. Ogilvy’s basic marketing strategy for customers is to develop standardized processes and tailor-made for some customers with special needs. For Havas, they have a smaller scale compared to Ogilvy, but they focus hardly on customer experience.

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Their business model is business-to-business, so their relationship with customers is a mutually selective relationship. They have their special customer execution as mentioned before. The deep connection with clients for Havas brings a bunch of loyal customers. Based on their excellent customer service, their loyal customers can expand larger and larger. Hakuhodo is a Japanese company, although they have offices in 36 cities in 15 countries (Hakuhodo, n.d). Their main customer comes from inner Japan. They serve more Japanese customers and their affiliated brands.

For example, Suntory acquired the well-known whiskey brand Pomeranian to serve Suntory and Pomeranian at the same time. Hahuhodo has been adhering to the spirit of craftsmanship, which has made their customers very satisfied. Their customers are usually long-term customers. Some of them have been working with us for more than ten years. Their customers also very much agree with the craftsmanship and rigorous big data analysis.

similarities and differences of industry practices

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