Satisfaction Level Of Customers At McDonald’s

Satisfaction Level Of Customers At McDonald’s

Instructions/Descriptions

Satisfaction Level Of Customers At McDonald’s

Satisfaction Level Of Customers At McDonald’s

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Research Project Proposal

Topic: Satisfaction level of customers at McDonald’s.

Statement of Purpose: The purpose of this study is to determine the satisfaction level of customers at McDonald’s. A questionnaire will be used to collect the data.

Include why it is worth studying and the practical significance of the study.

Then, add the Review of Literature section. Locate and summarize 3-4 sources (studies) on your topic – customer satisfaction at McDonald’s.

Summarize each study (6 complete pages for the actual Review of Literature) including who conducted the study, where, when, what they were investigating, their procedure, and the results. Include all correct in-text citations in every paragraph and all needed documentation. Do not include any direct quotes (including exact percentages) or information from their review of literature.

Include: Title Page (The Running head will now be the Title of your own Research Project Proposal.)  Statement of Purpose, Significance of the Study (Include the reason the study would be important to the location you selected, describe the location, size, etc.), the Review of Literature and Reference Page.

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For the completed Research Proposal, you will develop the Methods – including all parts listed on the attached pdf and a cover letter/questionnaire (using about 10 Closed Questions) as needed, to be used in the proposed study, Plans for Sharing Findings and Budget sections. The completed paper will now include all parts of the Research Project Proposal.

A pdf of outline for the research proposal is attached. Please follow the outline.

A good research proposal should impress someone (e.g., a teacher, a faculty committee, an Institutional

Review Board [IRB], or a funding agency) with the project’s worthiness, feasibility, ethical treatment of participants and the community, and appropriateness of its design. The following items usually, but not always, appear in a research proposal.

1. A Title- A title captures the theme or thesis of the proposed project in a nutshell.
2. A Statement of the Project’s Problem or Objective – In this section, you should answer questions such as
3. What exactly will you study?
4. Why is it worth studying?
5. Does the proposed study have practical significance?

III. Literature Review  In general, a good literature review justifies the pro- posed research.

(See Appendix C for a discussion of literature reviews in research reports. Literature reviews in research proposals should do the same things that literature reviews in research reports do.) In a literature review, one normally cites references that appear in the proposal’s reference section (see later) using a style that is appropriate to one’s discipline (e.g., American Sociological Association style for sociology, American Psychological Association style for psychology and educa- tion). It is often appropriate to end the literature review with a statement of a research question (or research questions) or of a hypothesis (or hypotheses) that will guide the research.

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The literature review normally accomplishes this goal (of justification) by addressing some of the following:

1. What have others said about this topic and related topics? 2. What research, if any, has been done previously on the topic? 3. Have other researchers used techniques that can be adapted for the purposes of the proposed study? 4. References used 5. Statement of research question or hypothesis IV. Methods- In a methods section, you should answer questions such as:
2. Whom or what will you study to collect data?
3. How will you select your sample?
4. What, if any, ethical considerations are relevant?
5. What method(s) of data collection will you use—a questionnaire, an interview, an observation, and/or an available data?

You might also, depending on the nature of the study (e.g., whether it is quantitative or qualitative), want to answer questions such as

1. What are the key variables in your study?
2. How will you define and measure them?
3. Will you be borrowing someone else’s measures or using a modified form of measures that have been used before?
4. What kind of data analysis, or comparisons, do you intend to do, or make, with the data you collect?
5. Plan for Sharing Your Findings- In this section, you will want to answer questions like these:
6. Will you write up your results in the form of a paper (or book) to be shared with others?
7. What kinds of reporting outlets might you use: a journal or maga- zine, a conference, or some other audience? (If you might prepare a book manuscript, what publisher

might be interested in the material?)

3. With whom will you share your findings?
4. Budget
5. What are the major foreseeable costs of your project? 2. Sources of funding or contributions?

VII. References- List of the references (books, articles, websites) already cited in the proposal, using some standard style format appropriate for your discipline (e.g., American Sociological Association style for sociology).

Satisfaction Level Of Customers At McDonald’s

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