Sales and Marketing Principles and Concepts Discussion

Sales and Marketing Principles and Concepts Discussion

Identify two key strategic decisions made by your current team, department, or organization. How could those decisions have been enhanced by optimization models? Support your rationale with evidence from readings or external research.

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ind a current example of a linear optimization model used in your industry. Describe the industry’s needs, including any unique factors, how the linear optimization model was used, and the problem or challenge it addressed. Would you suggest a different model be used? Why or why not? Support your response with rationale from the assigned readings.

Sales and Marketing Principles and Concepts Discussion

Principles and Concepts

Marketing is a combination of four major elements.  These are called the 4 P’s of marketing and include (1) identification, selection and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer’s place, and (4) development and implementation of a promotional strategy. Many people incorrectly believe that sales, marketing and advertising are the same. In reality, advertising is just one of many tools used in marketing, which is the process by which firms determine which products to offer, how to price those products, and to whom they should be made available. Sales involve communicating directly with the customer, creating a buying experience and closing the sale, while marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large

The environmental forces are often factors that a business cannot control, yet it is important to be aware of environmental concerns when preparing marketing analysis or introducing a new product in the market.  Provide your perspective on this statement.

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