Reviewing the Strategic Management Case Essay

Reviewing the Strategic Management Case Essay

Instructions/Descriptions

Reviewing the Strategic Management Case Essay

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Now that you’ve identified the organization’s SWOT, you need to determine the project and its objectives and metrics. This project should be based on an unmet opportunity for the organization, or to minimize a potential threat. What does the organization need to do to advance its goals and/or expand its competitive advantage? How will you measure their progress?

Use the Balanced Scorecard Template to:

Create at least 3 measurable project objectives for each quadrant of the scorecard based on your analysis.

Determine targets, timelines, and metrics for each objective.

Explain the following in 350-525 words on the Balanced Score Card Template:

Why these objectives are appropriate for the project.

Why these metrics and timelines are appropriate for your strategic plan.

Note: Review the Strategic Management – 12 Most Popular Cases in Connect. Access the case studies from the folder on the main course page in Blackboard.

*Choose any organization to complete this assignment

Measure the Success of The Online Strategy

Many digital and social media sites are widely used in marketing strategies.

Prepare a 10- to 15-slide presentation with detailed speaker’s notes and visuals elements.

Complete the following in your presentation:

Identify a company that could benefit from better use of social media.

Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.

Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your team’s analysis.

Determine key performance indicators to measure the success of the online strategy.

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Proposing Market Entry Strategies Assignment

Week 10 Assignment – Proposing Market Entry Strategies

You have just taken on a new role as a marketing manager for a new hospital in Ajo, Arizona.  There is one other hospital in town, but it 67.3 miles from the center of town making it difficult for many residents to get to.  The new hospital, Ajo Medical Center (AMC), will be much more accessible to a number of people who live further in town.As you prepare to take on this role, watch the following video clips on branding and marketing. You will use the content of the videos to consider how the practices of Moving Brands might be applied to the marketing strategy of Ajo Medical Center.Watch the following video case study clips:Chapter 1: Brand Vs. BrandingChapter 3: What’s the Difference Between Branding and Marketing?The CEO of AMC has asked you to create a 4–6 page proposal in which you provide a competitive marketing entry strategy, a communication strategy and suggest marketing research tools for the new hospital.Your proposal should include the following items:

A market analysis (SWOT or otherwise) to determine the best approach for the market entry.

An overview of the marketing entry strategy you are proposing based on the information gathered in your analysis and conclude with how your hospital differentiate themselves from the existing hospital in town.

An overview of the communication strategy you are proposing, also based on information gathered your analysis.

A list of suggested marketing research tools and why those tools would be a good fit for use at AMC.

Keep in mind that this proposal is for the CEO, so the proposal should also:

Contain accurate and clearly written information.

Be professional in appearance.

Use headings.

Incorporate colors and/or graphs and charts as appropriate.

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Use 4–5 sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source slide at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.

Reviewing the Strategic Management Case Essay

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