Retailer Relationships Consumers and Innovation

Retailer Relationships Consumers and Innovation

Instructions/Descriptions

Retailer Relationships Consumers and Innovation

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Retail Management 310

Assignment 1: Retailer Relationships, Consumers, and Innovation

Imagine that you are a new marketing strategist for a retail business and wish to examine the practices of existing retailers for a frame of reference. Go to The World’s Largest U.S. Retail Chains in 2017 and select from the list a retailer in which you are interested.

Write a 7-page paper in which you:

1. Determine which of the retailers from the website is currently the most successful at strategic planning and building relationships. Support your position with one example of such success.
2. For the retailer you selected, recommend three actions that would enhance relationships with its customers.
3. Analyze and discuss the characteristics of ownership of the selected retailer and justify your logic.
4. Analyze and discuss the nontraditional forms of retailing of the selected retailer. Suggest two actions that the retailer can implement to take advantage of the consumer trends in retailing.
5. Describe the target consumer for this retailer and the buying process this consumer uses specific to this retailer.
6. Use at least four quality academic resources in this assignment. Note: Wikipedia and other websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page and source list are not included in the required assignment page length.

IN ADDITION TO THE REFERENCE PAGE IT ALSO NEEDS A SOURCE LIST PAGE. Details for source page are below:

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Source List

The Source List (which includes the sources that you used in your assignment) is a new page that should be added at the end of your paper. The list has two purposes; it credits the authors you used and informs your readers how to find the source. Build your Source List as you write. Strayer University Writing Standards 6 � Type “Sources” at the top of a new page. � Include a numbered list of the sources you used in your paper (the numbers indicate the order in which you used them).

1. Use the number one (1) for the first source used in the paper, the number two (2) for the second source, and so on. 2. Use the same number for a source if you use it multiple times. �
2. Ensure each source includes five parts: author or organization, publication date, title, page number (if needed), and how to find it. If you have trouble finding these details, then re-evaluate the credibility of your source. �
3. Use the browser link for a public webpage. � Use a permalink for a webpage when possible. Find tips here. � Instruct your readers how to find all sources that do not have a browser link or a permalink. �
4. Separate each Source List Element with a period on your Source List.

Retailer Relationships Consumers and Innovation

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