Rasmussen Healthcare Fraud vs Marketing Re brand Discussion

Rasmussen Healthcare Fraud vs Marketing Re brand Discussion

Instructions/Descriptions

Rasmussen Healthcare Fraud vs Marketing Re brand Discussion

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I’m working on a Health & Medical exercise and need support.

Choose a healthcare fraud case from the link below, and answer the following questions:

Provide an overview of the fraud case. Why did it resonate with you?

If you were the manager assigned to rebrand the company, which marketing segmentation strategy (level) would you use?

What would you do to ensure that the fraudulent activity would never happen again? Would you create a new policy?

PEER Regina

A Philadelphia area doctor was sentence to 12 months and one day in prison and ordered to pay $100,000 fine for the illegal distribution of oxycodone. I choose this topic because I worked with a nurse that used to steal patients pain medications for herself and others. She was such a good nurse that it was hard to believe that could such things. If I was the manager assigned to re-brand the company, I would use mass marketing. Mass marketing is an undifferentiated marketing strategy in which the organization decide to ignore niche marketing and attempts to appeal to the entire market with one strategy or one offer. The best way to prevent this from happening will be counting every medication at the end of each shift. I will also put a camera to watch every activity.

Rasmussen College Healthcare Fraud SWOT Analysis

Healthcare Fraud is a dishonest act committed by a healthcare professional in order to receive additional compensation for medical services. Healthcare fraud comes in many forms, such as unbundling, upcoding, billing for services that never happened, or falsifying documents. Once discovered, the fraudulent person is quickly arrested, but their actions negatively affect the reputation and brand of the healthcare organization.

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During this activity, you will be writing a 2–3-page paper. To start with, you must review the link below and find a “real life” healthcare fraud case. After locating a case, please research the organization that was affected by the situation. Next, please create a SWOT analysis, which you will describe in paragraph form in your paper, which identifies challenges and opportunities that the organization will face while rebuilding their image.

Healthcare Fraud

Rasmussen Healthcare Fraud vs Marketing Re brand Discussion

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