Range Rover Evoque in the USA Market Paper

November 30, 2022

Range Rover Evoque in the USA Market Paper

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Range Rover Evoque in the USA Market Paper

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The choice of company is Range Rover Evoque in the USA market. Below are the questions needed to be answered. There are 4 question each approximately 250 words

Question 1: You are a marketing consultant for the company in the specific market that you have chosen previously. Before giving strategic advice, you need to gather data and relevant information about the company´s product of your choice. In order to do so, please collect and evaluate the current marketing mix of the company´s product in the relevant market of your choice. Therefore, please explain the product, price, promotion, place of distribution, target segment and the Unique Selling Proposition (USP) of the chosen product in your specific market.

Question 2: Please analyze the current situation of your chosen company in the respective market, leveraging a SWOT.

Question 3: Please conduct a PESTEL analysis for the company´s product you have chosen. In doing so, evaluate the factors and describe if given circumstances are favorable or rather not favorable.

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Political: 5%

Economical: 5%

Social: 5%

Technological: 5%

Environmental: 5%

Legal: 5%

Question 4: Take a look at the competition your product is facing in your respective market. Conduct a Competititor Analysis and identify at least two competitors. Keeping in mind the USP of your company´s product, explain, if your customer target segment will be likely to buy your product or the one of the competition.

Range Rover Evoque in the USA Market Paper

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.