Order Number |
636738393092 |
Type of Project |
ESSAY |
Writer Level |
PHD VERIFIED |
Format |
APA |
Academic Sources |
10 |
Page Count |
3-12 PAGES |
We often aren’t aware of how much influence attitudes and norms of our social environments have on our views, preferences, and decisions until we take a closer look. Studying social psychology aims to better understand the interchange between our social environment and our personal development. This assessment invites you to conduct a simple observational study to examine your environment for influence factors.
Imagine you’ve been asked to evaluate an organization’s marketing practices. After your evaluation is complete, you must present your findings to the organization’s board of directors.
Conduct an observation of a local store, food chain, or box store to identify what tactics the organization uses to influence people to buy services or products based on attributions, attitude development, biases, and factors such as gender or age.
Focus on one section of the store and note how someone might be induced to buy a product because of how it’s marketed or presented.
Create a 10- to 12-slide PowerPoint presentation with detailed speaker notes that includes the following:
Introduce the topic (1 slide).
Choose 2 or 3 principles within social perception theory and describe them. These may be stereotyping, gender bias, in-group/out-group, attitude, reward, stereotype threat, or others (2–3 slides).
Explain how your identified principles are used to persuade or condition consumers to buy the products (2–4 slides).
Describe one illusory correlation or control that keeps consumers coming back. An example of an illusion correlation would be a health and beauty sign (1–2 slides).
Summarize what you have learned from your observations (1 slide).
References (1 slide)
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RUBRIC | |||
Excellent Quality
95-100%
|
Introduction
45-41 points The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed. |
Literature Support
91-84 points The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed. |
Methodology
58-53 points With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached. |
Average Score
50-85% |
40-38 points
More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied. |
83-76 points
There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration. |
52-49 points
The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached. |
Poor Quality
0-45% |
37-1 points
The context and/or importance are lacking. There is no search history information supplied. |
75-1 points
There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references. |
48-1 points
There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached. |
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