Product Analysis-Epsom Salts

January 23, 2023

Product Analysis-Epsom Salts

Order Number	653345465768634145
Type of Project	ESSAY/DISERTATION
Writer Level	PHD/MASTERS CERTIFIED
Format	APA/MLA/HARVARD/OXFORD
Academic Sources	10 -20
Page Count	4-8 PAGES

Instructions/Descriptions

Product Analysis-Epsom Salts

Overview This week kicks off the first part of your marketing analysis of the first P (product) with an in-depth examination of your marketing analysis. You will look in detail at how the company you chose in Week 2 maximizes the branding of the product and competition, and how the company positions the product in the marketplace.

Instructions Conduct an analysis of the first P for your chosen company’s product or service. The central focus of a marketing program is on the product. It is the sole basis and driving force behind all marketing activities and what excites a target market. Your product analysis should include the company, competition, and target market requirements.

Complete the following: Analyze the product and the company’s primary target market. What are the niche characteristics of the product and the traits of the primary target market?

Analyze the branding of the product, including the intended audience and the product positioning. What influence, if any, does the brand have on its product category?

Analyze the competition for the product, and the overall marketing environment.

Synthesize product strategies for the company to achieve business success. Why will those strategies yield success? What would you recommend the company do in terms of this product to assure its long-term success?

Cite any resources you use. Be sure your analysis presents a focused purpose through strong organizational skills. Also be sure it presents evidence through strong paraphrasing or summarizing and appropriate tone and sentence structure.

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Product Analysis-Epsom Salts

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.