Principles of Marketing Discussion Essay Project

December 2, 2022

Principles of Marketing Discussion Essay Project

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Principles of Marketing Discussion Essay Project

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Students that complete a mini marketing plan for the Dunklau School of Business will receive up to 20 points in extra credit. The same standards apply (note: must be well-written and well-researched/supported) in order to earn the full 20 points.

The parts of the marketing plan to include:

Situation Analysis

Internal Environment

How does marketing support my company’s mission, objectives, and growth strategies?

What is the corporate culture and how does it influence marketing activities?

What has my company done in the past with its: target markets? Promotion?

What resources including management expertise does my company have that make us unique? How has the company added value through its offerings in the past?

External Environment

What is the nature of the overall domestic and global market for our product? How big is the market? Who buys our product?

Who are our competitors (where else could students earn a business degree)? What are their marketing strategies?

What are the key trends in the economic environment? The technological environment? The regulatory environment? The social and cultural environment?

SWOT Analysis

Based on the analysis of the internal and external environments, what are the key strengths, weaknesses, opportunities, and threats?

Set Marketing Objectives

What are the marketing goals of the organization?

The Dunklau School of Business aims to have over 350 students enrolled in its majors for the 2022-2023 school year. Currently, there are 305 students enrolled in the majors.

Marketing Strategies

Select Target Markets and Positioning

How do consumers and organizations go about buying, using, and disposing of our products?

Which segments should we select to target? If a consumer market: What are the relevant demographic, psychographic, and behavioral segmentation approaches and the media habits of the targeted segments? If a business market: What are the relevant organizational demographics?

How will we position our product for our market(s)?

Promotional Strategies

How do we develop a consistent message about our product? How do we best generate buzz?

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What approaches to Advertising, Sales Promotion, Social Media, Personal Selling, and Public Relations should we use?

Extra credit will be awarded based on the following:

1) All questions were addressed: 5 points. If not all questions are addressed, no extra credit will be given.

2) All questions were addressed and every area was supported with research/evidence: 10 points

3) All questions were addressed and every area was supported with research/evidence and there were no writing errors: 20 points

Principles of Marketing Discussion Essay Project

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.