Pricing Issues In Channel Management

August 30, 2022

Assignment 2: Product Introduction
Due Week 8
Imagine that the retailer you chose for the first assignment is about to offer a new product that is exclusive to that retailer for twelve (12) weeks. Develop a plan to get the product into stores as quickly as possible to take advantage of the fact that no other store will have access for twelve (12) weeks. Try to get the product into stores within four (4) weeks.

Write a six to eight (6-8) page paper in which you:

Describe how you would go about selecting the right channel members and how you would get that product to your stores.
Create a channel design strategy. Describe how you will motivate channel members to make this a successful endeavor in a short period of time. (Address long hours, timeline, etc.)
Identify two (2) pricing issues in channel management that you will have to deal with.
Apply a push promotional strategy to this situation.

Use at least three (3) quality academic resources in this assignment.

Note: Wikipedia and other Websites do not qualify as academic resources.

Assignment 2: Product Introduction
Due Week 8
Imagine that the retailer you chose for the first assignment is about to offer a new product that is exclusive to that retailer for twelve (12) weeks. Develop a plan to get the product into stores as quickly as possible to take advantage of the fact that no other store will have access for twelve (12) weeks. Try to get the product into stores within four (4) weeks.

Write a six to eight (6-8) page paper in which you:

Describe how you would go about selecting the right channel members and how you would get that product to your stores.
Create a channel design strategy. Describe how you will motivate channel members to make this a successful endeavor in a short period of time. (Address long hours, timeline, etc.)
Identify two (2) pricing issues in channel management that you will have to deal with.
Apply a push promotional strategy to this situation.

Use at least three (3) quality academic resources in this assignment.

Note: Wikipedia and other Websites do not qualify as academic resources.

Pricing, Issues ,Channel ,Management

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