PESTEL Analysis for Business or Organization Paper

December 3, 2022

PESTEL Analysis for Business or Organization Paper

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

PESTEL Analysis for Business or Organization Paper

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PESTEL, Analysis, Business, Organization, Paper

For this forum, you will be developing a PESTEL analysis that would be helpful to a business or organization that is considering manufacturing and marketing products to ultimate consumers that make use of insect protein. Don’t worry about the nature of the product at this point – it could be baked goods, pasta, or anything made of flour. It could be something manufactured as an alternative to beef, pork or other forms of protein. For now, take a broad prospective. In later forums, you will develop your idea for a particular product or business and how you will market the item. So try to gather some information that will help you in that regard.

It would first be beneficial to begin my learning more about entomogaphy. As you conduct your research and read various articles on the subject, look for facts and trends that are relevant to the PESTEL analysis and which fall under the headings of political, economic, socio-cultural demographic, technological and environmental (natural resource) headings. Also consider trends or events that might impact existing products for which insect protein might be considered a substitute (e.g, traditional flour, beef, pork, fish, etc.) You can also find information my researching topics such as “economic trends” and then justifying in your paper which trends are relevant to the situation.

Your goal is to identify key facts, events and trends in these environments that may impact the marketing of products made (at least in part) from insect protein to U.S. citizens, especially those trends/events that may present key opportunities or threats. If done well, your PESTEL analysis should also help you in potentially identifying which insect-protein based product concepts are most viable. Your forum response will be heavily research-based. You MUST cite the sources of information found within the body of your post, and you MUST cite the full reference for each source at the end of the post (under the heading “References”). Use APA format for all citations. Every paragraph must contain at least one citation.

The Assignment

(Refer to the Module 2 Readings in Marketing Strategy as you examine the political, economic, socio-cultural demographic, technological, environmental (natural resources) and legal environments. The following sections provide a list of questions to help guide your research. Try to find as much of the information as possible. Not all portions of each question below may be relevant; the questions shown are ones that should be considered for ANY type of product or business when conducting a PESTEL analysis. So don’t get frustrated, but at the same time, make a good faith effort to find information.

Sociocultural and Demographic Trends

Question 1: Identify key trends, events, changes, or facts related to demographics, values, attitudes, activities and lifestyles that may impact the consumption or marketing of insect-based food products. The noted information may help to suggest potential product opportunities. Also consider trends, events, attitudes, values and factors that may impact the industry in the future, potential product concepts in the future, or the viability of product markets in the future.

It is very likely that you will find multiple trends or events in this environment that are highly relevant to food consumption (and the consumption of insect protein in particular) or the marketing of food products, as well lifestyle activities / trends that may provide ideas for various product concepts. See what you can find out about the people in the U.S. who consume insect protein as part of their diet. Information on potential target markets is very helpful when evaluating potential opportunities.

Think about how the information you learn may impact a potential product’s characteristics (features, benefits, branding), pricing (value), distribution and supply chain (convenience, efficiency), promotion (message content, delivery, feedback), and people (human resource issues). Some of this information can be helpful in eliminating non-viable product concepts in a future discussion forum.

Technological trends and improvements

Question 2: How have, or how might, recent technological advances affect potential customers concerning needs/wants/preferences, access to information, the timing and location of purchase decisions, the ability to compare competing product offerings, or the ability to conduct transactions more effectively and efficiently (in the context of potential product offerings)? Identify any future technologies that may threaten the product’s viability or its marketing efforts. How have recent technological advances affected the manufacturing, process efficiency, distribution, supply chain effectiveness, promotion, cost-reduction, or customer relationship management?

Economic conditions, events, and trends

Question 3: Discuss factors and trends related to interest rates, consumer confidence, the level of disposable income, unemployment rates and consumer’s purchasing power, specifically from the perspective of the consumer food industry, or insect-protein products in general.

Specific emphasis should be placed on how various economic conditions impact potential customers’ ability to purchase food products, alternate forms of protein, luxury food product. Any information pertaining to demand for insect-related products of various types would be excellent information to add to this section.

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PESTEL Analysis for Business or Organization Paper

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.