Persuasion And The Elaboration Likelihood Model

December 27, 2022

Persuasion And The Elaboration Likelihood Model

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

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Persuasion And The Elaboration Likelihood Model

Research report on Persuasion and the Elaboration Likelihood Model (ELM)

Based on a Singapore consumer organisation, Bee Cheng Hiang, the product, Bakkwa, conduct a literature review that crtically examines the concept of Persuasion and the ELM.

Write a Research Report, in no more than 1500 words, that critically evaluates Bee Cheng Hiang’s persuasion strategies, by considering the following issues:

What is persuasion? What are the two types of persuasion in the ELM that can influence customers’ behaviour? Develop a segmentation profile of the target market customers of Bee Cheng Hiang and fully explain which type of persuasion is the most important to that target market; why is it important?
Fully explain how Bee Cheng Hiang manages its marketing communications messages.
Which variables should Bee Cheng Hiang measure to determine the advantages and limitations of its persuasion strategies? How can these variables be measured.
The literature review must include no less than ten(10) refereed academic journal articles, dated no earlier than 1995, that examine Persuasion and the ELM.

Avoid using direct quotes from the academic journal articles. Instead, summarise the relevant literature on the topic and apply your analysis of that literature to Bee Cheng Hiang; do not forget to cite the authors of the literature as the sources of your analysis.

Summarise the journal article in your own words, the embedded ideas in each journal article to form new text for your research report. While outlining depends on analysis of each paragraph in an article, summarising requires a synthesis of the relevant concepts and practice of the topic that are discussed within the article.

Critical evaluation of the key concepts (of the topic), and their application to Bee Cheng Hiang, should be written in your words and in a condensed form, to demonstrate that you understand the topic.

That critical evaluation will develop a deeper understanding of the key conceptsassociated with the topic, and their application to Bee Cheng Hiang.

When you are researching the topic do not substitute web-pages and/or blogs, such as Wikipedia, for academic journal articles because it is very unlikely that those web-pages will have the academic rigour required for you to develop an in-depth understanding of how Persuasion and the ELM, can be applied to Bee Cheng Hiang.

References: Use Chicago Style referencing for in-text referencing and the list of references at the end of the assigment; do not use footnotes.

Style: Do not use expression such as; I believe……, I think….. We…., Our….., or in my opinion…..

Please use third person impersonal, and an active writing style for the report.

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Persuasion And The Elaboration Likelihood Model

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.