Park University Brand Analysis Essay Paper

December 2, 2022

Park University Brand Analysis Essay Paper

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

Park University Brand Analysis Essay Paper

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For this assignment you are to identify your favorite brand as a consumer and develop a detailed analysis that will discuss your loyalty to the brand and why other consumers would also identify with this brand.

You will also identify at least two competitors to your brand and define what you believe to be the competitive advantages of your brand as compared to the competition.

Be sure to provide a copy of the logo and any tag lines that support your brand. You can use the following thoughts to direct your analysis:

What is a brand?

Why is a brand important?

What is your favorite brand?

Why do people support your brand?

Write a 3–5-page paper addressing these questions. You will submit a copy in the drop box.

Advertising Discussion

I’m working on a marketing discussion question and need an explanation and answer to help me learn.

For this assignment you will watch television and note the advertising surrounding the programming. (If you have no television or streaming television, please complete this assignment backwards. You can talk about an advertisement you find online and suggest programming that would be successful). First you will identify the target market(s) for the show.

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Based on what you watch, select a promotion presented before, during, or after the show that emphasizes branding. Using the ad, relate the three basic promotion objectives (inform, persuade, remind) to the four jobs of promotion (AIDA).

Write one paragraph identifying the ad, the target market, and state why the ad works or does not work in achieving the promotion objective moving the Target Market to take an action. This action must drive an exchange of something of value; i.e., money, votes, time, etc. The key – be clear and concise in getting your message across as you apply promotion concepts.

Park University Brand Analysis Essay Paper

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.