Order Number |
636738393092 |
Type of Project |
ESSAY |
Writer Level |
PHD VERIFIED |
Format |
APA |
Academic Sources |
10 |
Page Count |
3-12 PAGES |
Order Marketing Management Project Discussion
Phillip Kotler, Kevin L. Keller. (2012). Marketing Management, (14th ed). Pearson / Prentice Hall Publishing. ISBN: 0-13-210292-7
“Project Assignment” would be to develop a (Marketing Plan) for your “company” (your own creation). Your Marketing Plan must contain the “five basic elements” of a Marketing Plan. Within each of the five elements there are sub-elements which are very important to cite and develop. (Hint….Review the sample from your Chapter # 2, pages 58 through 62)
Your grade will be based on originality (70% or better), subject matter, relevancy and comprehension. There is “no limit” as to the number of pages to be written/submitted; (You should not copy/paste any “Marketing Plan” from other authors) originality and completeness of your Marketing Plan is what is important for your overall grade.
*(Your Marketing Plan is to be submitted in APA Style of Writing; double space, with one (1) inch margins in all four (4) sides of the paper, using 12 point font, times roman or courier style of font. This “Project Assignment” is worth 40% of your total grade.)
Order Marketing Management Project Discussion
Grading Rubric
RUBRIC | |||
Excellent Quality
95-100%
|
Introduction
45-41 points The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed. |
Literature Support
91-84 points The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed. |
Methodology
58-53 points With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached. |
Average Score
50-85% |
40-38 points
More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied. |
83-76 points
There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration. |
52-49 points
The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached. |
Poor Quality
0-45% |
37-1 points
The context and/or importance are lacking. There is no search history information supplied. |
75-1 points
There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references. |
48-1 points
There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached. |
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