Order Marketing Management Discussion

December 26, 2022

Order Marketing Management Discussion

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

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Order Marketing Management Discussion

Answer each question with 2-3 paragraphs

1. When was the last time you participated in a survey? How helpful do you think the information was you provided? How could the research have been done differently to make it more effective?

2. In your opinion is targeting minorities exploitative or is targeting minorities a sound business practice? Explain your position.

3. How is brand equity built? Describe 2 of your favorite brands.

4. Review the BMW case on pages 238-239.

Describe the pros and cons to BMW’s selective target marketing? What has the firm done well over the years and where could it improve?

5. How can companies use packaging, labeling, warranties, and guarantees as marketing tools?

6. Colleges, universities, and other educational institutions can be classified as service organizations. How can you apply the marketing principles developed in this chapter to the University? Do you have any advice as to how they could become better service marketers?

7. In your opinion should national-brand manufacturers also supply private label brands? Explain why or why not.

8. Do you believe that great sales people are born or made….why?

9. It’s been a pleasure having you in my class. I wish each of you much success!

Order Marketing Management Discussion

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.