Online Advertisement Communication Project

Online Advertisement Communication Project

Instructions/Descriptions

Online Advertisement Communication Project

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Write an email message that would serve as your application message if you were to apply for the job you selected. Base your application message on your actual qualifications for the position. Pay special attention to the Writing Application Letters outlined in Chapter 19 of the course textbook. Use Figure 19.1 Solicited Application Message on page 547 and Figure 19.3 Complementing Your Resume with an application Message as examples. You are writing a solicited application message in the form of an email. Do not use Figure 19.2 Unsolicited Application Letter as an example. Apply the AIDA organizational approach (see page 334) when writing your application message.

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The email should formal formatting (salutation, closing, recipient’s name, accurate subject line). A minimum of three paragraphs with at least four complete sentences per paragraph should be provided. The formal email guidelines apply. Do not use slang, contractions, or informal language in your message. Include the job description as an attachment when you submit your email.

Note: You are not sending an email to your instructor. You are creating an application message in the form of an email, addressed to the contact listed on the job opening, and submitting it as an attachment for grading. The email should be written in a Word document and submitted as an attachment.

Example Email Format

To: (recipient email address)

From: (your email address)

Subject: (Refers to the specific job opening using the company’s posting number)

Salutation,

In the first paragraph, tell why you are writing and how you heard of the position.

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Single spaced paragraph with at least three complete sentences. Single space within each paragraph. Double space between paragraphs.

Describe how your education and work experience match what the company is wanting. Show how you will benefit their organization. Make sure to “echo” the requirements listed in the job description. Single spaced paragraph with at least three complete sentences. Single space within each paragraph. Double space between paragraphs.

Provide additional information describing how your education and work experience match what the company is wanting. Show how you will benefit their organization. Make sure to “echo” the requirements listed in the job description. Single spaced paragraph with at least three complete sentences. Single space within each paragraph. Double space between paragraphs.

Online Advertisement Communication Project

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