News Network Deliverable Agenda Setting

News Network Deliverable Agenda Setting Theory Essay

Instructions/Descriptions

News Network Deliverable Agenda Setting Theory Essay

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Analyze the evolution of social media standards and practices and how it relates to the potential need for regulation of social media, along with ethical concerns.

Instructions

MANY PEOPLE GET ALL OR MOST OF THEIR NEWS FROM SOCIAL MEDIA. FOR THIS PROJECT, WE ARE GOING TO BE ANALYZING THE CONTENT OF SEVERAL SOCIAL MEDIA SITES FROM MAJOR NEWS SOURCES, PAYING PARTICULAR ATTENTION TO SOCIAL MEDIA STANDARDS, PRACTICES, AND REGULATION.

Where do you get your news? Start by going to one major news site’s FACEBOOK page (CNN, MSNBC, FOX, etc.) Try another different news site’s TWITTER feed, and third choose another social media site such as Reddit, Pinterest, or another (preferably one you use, if there is one).

Analyze the sites in a 3-5 page total paper. In your analysis, be sure to include the following:

General introduction to your thoughts on the social media you studied

Several social media practices you observed (e.g., what gets the most interaction?)

• Examples of regulation of social media and discussion of such regulation (Is it good, bad, or indifferent? How could circumstances change the situation?)
• Analysis of ethical concerns (e.g., can you see examples of bias?)
• What is the culture of each site – how do users seem to respond to questionable items? (Is racism or open mocking ignored or pursued?)
• Conclusion of your findings

The Oil Of Olay Commercial From 1975 Aired On Television Analysis

COMPARE AND CONTRAST NEW SOCIAL MEDIA MARKETING TRENDS WITH MORE TRADITIONAL FORMS OF ADVERTISING.

INSTRUCTIONS

We have been looking at successful ad campaigns using social media. Let’s apply this directly and see how this compares with older methods of advertising.

Choose a recent social media campaign, possibly one you interacted with. Below are some possible examples:

• ALS #IceBucketChallenge
• Always #LikeAGirl
• Coca-Cola #ShareaCoke
• IKEA book video
• McDonald’s Super Bowl 2015
• Taco Bell #OnlyInTheApp
• Virgin America Boo videos

Then consider an older commercial, before social media was (as big) an influence. You can look at famous ads on You tube.

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In a minimum of 3 pages, please do the following:

• Provide an introduction with a summary of the ads you have chosen, and an explanation of what the stated intent behind the ads was.
• From there, look at what the ads actually say (like a beer ad might actually be demonstrating that women are sex objects).
• Describe how social media plays into the intent and the actual messages. What’s different between the two you chose?
• What made the ads successful (or not successful)?
• What ideas and opinions do you have about the product or brand after reviewing the ads?
• What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?
• Summarize your analysis.

News Network Deliverable Agenda Setting Theory Essay

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