New Strip Malls and A New Wal-Mart Store Discussion

December 3, 2022

New Strip Malls and A New Wal-Mart Store Discussion

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

New Strip Malls and A New Wal-Mart Store Discussion

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New, Strip, Malls, New, Wal-Mart, Store, Discussion

Hello,

This is a two-part question. First, I will need the discussion question answer which will be below in bold, 300 words APA format. For those response I will need three responses of at least 150 words each.

Your best friend owns a small children’s clothing store located in the downtown area of a community of 50,000 citizens. Business has been slow the past year due the construction of several new strip malls and a new Wal-Mart store (Increased competition). She discovered you were taking an online marketing class, asked you for your advice for ideas that would increase her sales (She owns her present building and will not relocate her business, even though the downtown area is losing stores to the new strip malls). Based on what you have learned in this course what would you tell her.

Part two

Student one:

First off, I would want to know what her current marketing strategy is so that I would know what is working for her and what is not. Since she obviously lives in a large community, she will want to expand her customer base. She could offer sales, promotions, and other types of benefits for customers.

The first way she could increase sales is by building customer relationships. She could listen to their needs/wants and satisfy them as best she can. Customizing offerings to meet the needs of customers is one way.

The second way she could increase sales is by utilizing the internet with all of the technology that we have today. This would enable her to grow a larger customer base, as well as communicating in more unique ways. By creating an easy-to-use website, presenting her contact information clearly, and providing excellent customer service, this should also attract new customers.

The third way that she could increase her sales is by offering benefits and/or promotions on her website. This creates a high-volume sales funnel which allows consumers to get to know and trust the company, as well as keeping them coming back.

She would need to know which efforts are driving her sales. Is it her advertising efforts, referral program, brand awareness, etc.? She will not know until she measures her marketing efforts. Small businesses have limited time and funds. Sales are critical for every business. Therefore, all business owners should know how to generate and track their sales, as well as figuring out ways to improve their sales efforts (Kappel, 2017).

Reference

Kappel, M. (25 January 2017). Small Business Strategies to Increase Sales. Retrieved from https://www.forbes.com/sites/mikekappel/2017/01/25…

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New Strip Malls and A New Wal-Mart Store Discussion

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.