New Shoes Simulation Consumer for Domestic and Foreign Markets

November 30, 2022

New Shoes Simulation Consumer for Domestic and Foreign Markets

Order Number	636738393092
Type of Project	ESSAY
Writer Level	PHD VERIFIED
Format	APA
Academic Sources	10
Page Count	3-12 PAGES

Instructions/Descriptions

New Shoes Simulation Consumer for Domestic and Foreign Markets

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In the NewShoes simulation you will be marketing to three different target markets (home, domestic, and foreign). It becomes important to understand the consumer psychological and cultural profile for each market.

Create a PowerPoint presentation to present to the marketing team of your New Shoes company to present a profile for your New Shoes consumer for the domestic and foreign markets using the criteria below.

When Creating your Cultural Profile include the following elements:

Cultural Types

Subculture

Social class

Communication (verbal and non verbal) that can impact the Marketing process

Social ( networks, family, roles and status)

Personal (age and life cycle stage, occupation, economics, lifestyle, personality)

When Creating Your Psychological Profile include the following elements:

Consumer Perception of the product/service

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Why do consumers purchase this particular product/service? (motivation)

What are your consumers’ needs, wants, desires, and fears?

What are your consumers’ beliefs and values that may influence the purchase?

When Creating your Cultural Profile include the following elements:

Cultural Types

Subculture

Social class

Communication (verbal and non verbal) that can impact the Marketing process

Social ( networks, family, roles and status)

Personal (age and life cycle stage, occupation, economics, lifestyle, personality)

When Creating Your Psychological Profile include the following elements:

Consumer Perception of the product/service

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Why do consumers purchase this particular product/service? (motivation)

What are your consumers’ needs, wants, desires, and fears?

What are your consumers’ beliefs and values that may influence the purchase?

New Shoes Simulation Consumer for Domestic and Foreign Markets

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Literature Support

91-84 points

The context and relevance of the issue, as well as a clear description of the study aim, are presented. The history of searches is discussed.

Methodology

58-53 points

With titles for each slide as well as bulleted sections to group relevant information as required, the content is well-organized. Excellent use of typeface, color, images, effects, and so on to improve readability and presenting content. The minimum length criterion of 10 slides/pages is reached.

Average Score

50-85%

40-38 points

More depth/information is required for the context and importance, otherwise the study detail will be unclear. There is no search history information supplied.

83-76 points

There is a review of important theoretical literature, however there is limited integration of research into problem-related ideas. The review is just partly focused and arranged. There is research that both supports and opposes. A summary of the material given is provided. The conclusion may or may not include a biblical integration.

52-49 points

The content is somewhat ordered, but there is no discernible organization. The use of typeface, color, graphics, effects, and so on may sometimes distract from the presenting substance. It is possible that the length criteria will not be reached.

Poor Quality

0-45%

37-1 points

The context and/or importance are lacking. There is no search history information supplied.

75-1 points

There has been an examination of relevant theoretical literature, but still no research concerning problem-related concepts has been synthesized. The review is just somewhat focused and organized. The provided overview of content does not include any supporting or opposing research. The conclusion has no scriptural references.

48-1 points

There is no logical or apparent organizational structure. There is no discernible logical sequence. The use of typeface, color, graphics, effects, and so on often detracts from the presenting substance. It is possible that the length criteria will not be reached.