Netflix Brand Discussion Essay Assignment

Netflix Brand Discussion Essay Assignment

Instructions/Descriptions

Netflix Brand Discussion Essay Assignment

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Interview a classmate, a friend or a family member regarding a relationship they have or had with a brand.

Prepare a 1-2 page summary that addresses the following questions:

What key insights were revealed about how this consumer views, relates to, and connect with the brand?

How would you characterize your classmate’s relationship with the brand? How has it evolved over time?

As a brand manager why is this information useful and what would you do with it?

What would you do to determine if these findings were typical across a larger set of consumers?

Importance of Brand Name Discussion

New York Institute of Technology Manhattan Campus

Question Description

I’m working on a marketing case study and need support to help me learn.

How would you characterize your classmate’s relationship with the brand? How has it evolved over time?

As a brand manager why is this information useful and what would you do with it?

Chapter: Economies of Scale and Scope.

Suppose Nike’s managers were considering expanding into producing sports beverages. Why might the company decide to do this under the Nike brand name?

Netflix Brand Discussion Essay Assignment

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